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Omnichannel Commerce: Inside In-Store Tech

Omnichannel Commerce: Inside In-Store Tech | Omni Channel Retail Scoop | Scoop.it
No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience.
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Apple users outspend Android users by 25% on early Black Friday shopping

Apple users outspend Android users by 25% on early Black Friday shopping | Omni Channel Retail Scoop | Scoop.it
Apple iOS users spent more on Thanksgiving
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Warby Parker Adds Storefronts to Its Sales Strategy

Warby Parker Adds Storefronts to Its Sales Strategy | Omni Channel Retail Scoop | Scoop.it
Warby Parker made its name selling affordable, hipster-chic eyeglasses on the Web; now it’s finding brick-and-mortar success, too.
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Comment: Omnichannel equals customer centricity - Essential Retail

Comment: Omnichannel equals customer centricity - Essential Retail | Omni Channel Retail Scoop | Scoop.it
Most people in retail are talking about it, a significant number of industry players dislike the term, but what exactly does it mean? RSR Research's Nikki Baird aims to define omnichannel retailing.
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EBay pushes PayPal in its new scheme to bridge digital and retail shopping

EBay pushes PayPal in its new scheme to bridge digital and retail shopping | Omni Channel Retail Scoop | Scoop.it
EBay and fashion label Rebecca Minkoff have brought to life the enviable computerized closet from Clueless -- only this time you can make over your closet from your phone. This morning, eBay debute...
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Retailers Just Scratching The Surface Of Social Media Use: Report

Retailers Just Scratching The Surface Of Social Media Use: Report | Omni Channel Retail Scoop | Scoop.it

A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners.
 

The report found that compared to 2013, the number of retailers using social media to influence product development has grown by 550 percent, comprising 39 percent of respondents. Beyond CRM data, social media offers an opportunity for retailers to provide the types of products that interest their followers, often the most engaged consumers.


Via DD
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How to Set Social-Media Goals That Will Move Your Marketing Forward

How to Set Social-Media Goals That Will Move Your Marketing Forward | Omni Channel Retail Scoop | Scoop.it
When it comes to social media, the 'see what sticks' mentality isn't always recommended.

Via David Blundell
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eProAgi Anderson's curator insight, October 31, 6:02 AM

Have you ever felt a bit unsure when coming up with goals for your social media marketing? Would it feel great to have a better grasp on what to aim for and how to get there?

Bradley Notaro's curator insight, October 31, 10:50 AM

This article describes to readers the goals that are crucial to keep in mind while creating social media marketing campaigns that will move a business’s marketing forward. The article starts off with describing the intriguing metrics of marketing. The metric that is most favorable for growth is “high traffic, low conversion.” This means that the post should have an attractiveness that will elicit high user traffic while generating low conversion rates.

                One thing marketers must keep in mind is “growth rate continues exponentially. A target is static.” This means that the companies goals and growth is a number that will be increasing or decreasing exponentially; a target for the company is a static variable, it will most likely not change. The article wraps up with the four main tips for growth: Metric (finding a message that will be attractive and generate results), hypothesis (creating a basic mold of the future results the company wishes to achieve through the campaign), experiment (create the campaign and analyze the results for future campaigns), and act (take all results into consideration and go with what is the most favorable).

                This article was very interesting to me. I always thought that mobile marketing techniques are somewhat similar to social media marketing techniques but there are some small but important differences that must be taken into consideration when making a campaign. I will absolutely follow the four main growth tips before creating my next social media campaign as I believe these steps were very helpful and informative as to how to experiment with growth of a business via social media marketing.

Hannah Langlois's curator insight, November 10, 3:40 PM

Within this article it allows the reader to understand the connection between Marketing, Advertising, and social media. All three work very well together and are very much alike. 

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The Huge Opportunity of Mobile Payments

The Huge Opportunity of Mobile Payments | Omni Channel Retail Scoop | Scoop.it
With Apple Pay taking off in the U.S., smartphone-enabled purchases are hitting the mainstream. Get ready for faster, more convenient transactions
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Beyond Siri, Google Now and Cortana: The Future of Virtual Assistants

Beyond Siri, Google Now and Cortana: The Future of Virtual Assistants | Omni Channel Retail Scoop | Scoop.it
Dr Chris Brauer is a Senior Lecturer and Director of the MSc Management of Innovation programme and the Centre for Creative and Social Technologies (CAST) in the Institute of Management...
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Macy's Goes Omnichannel – Think with Google

Macy's Goes Omnichannel – Think with Google | Omni Channel Retail Scoop | Scoop.it
Learn how the 150-year-old department store adapted its team structure, inventory and marketing to delight its modern core audience: 25–54 female omnichannel shoppers.
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Where Brands Are Investing in Omnichannel Loyalty

Where Brands Are Investing in Omnichannel Loyalty | Omni Channel Retail Scoop | Scoop.it

Fifty-percent of loyalty members drop out of the program within the first year, and as a result marketers are investing in maintaining a relationship with consumers. The graph above from L2’sInsight Report on Loyalty Programs shows where brands are making the investments. CRM and analytics are in the lead, while just 26% of digital marketers said they will be investing in social media management systems for loyalty programs.
 

More than 90% of members want to receive communications from loyalty programs they participate in, but just 53% describe the communications they receive relevant. Given that, emails and analytics are wise investment to ensure consistent and tailored communication with consumers.


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Report: Only 5% of retailers have fully executed omnichannel strategy | Chain Store Age

Report: Only 5% of retailers have fully executed omnichannel strategy | Chain Store Age | Omni Channel Retail Scoop | Scoop.it

Via Dave Cherry
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Amazon's Grand Plan to Avoid Holiday Delivery Snafus Again

Amazon's Grand Plan to Avoid Holiday Delivery Snafus Again | Omni Channel Retail Scoop | Scoop.it
New facilities will allow Amazon to ship packages directly to customers, rather than to the busy hubs of UPS, FedEx, and the USPS

Via Nikki Baird
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Express: The Customer is Key in Omni-Channel Strategy | Loyalty360.org

Express: The Customer is Key in Omni-Channel Strategy  | Loyalty360.org | Omni Channel Retail Scoop | Scoop.it
Express listens to customers to create award-winning and captivating omni-channel strategies.
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Interview: John Lewis Partnership Chairman | KPMG | GLOBAL

An exclusive interview with John Lewis’ Chairman, Sir Charlie Mayfield, on the retailer’s successful omni-channel business model.
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The Most Important Thought Leaders in Customer Loyalty

The Most Important Thought Leaders in Customer Loyalty | Omni Channel Retail Scoop | Scoop.it
Customer loyalty and engagement is one of the biggest topics for new and established brands. We profile a few of the industry's leading voices.
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Five Cool Ways Zappos Ensures Disruption and Innovation | Chain Store Age

Five Cool Ways Zappos Ensures Disruption and Innovation | Chain Store Age | Omni Channel Retail Scoop | Scoop.it

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The Desert Island: why the future of the Web is curated for Steve Rosenbaum's in Curate This!

The Desert Island: why the future of the Web is curated for Steve Rosenbaum's in Curate This! | Omni Channel Retail Scoop | Scoop.it
Why the future could be a curated Web where relevance is the #1 currency and where you should “curate or die” according to Steve Rosenbaum in Curate this!

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 7, 11:18 AM

Curate or die. 


Steve Rosenbaum has a way of presenting things in a manner that is all together inspiring, clear-cut and practical. I just read Curate this!, and it's a must-read.


Here's why.

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RetailWire Discussion: Study: Amazon goes all predatory on marketplace sellers

RetailWire Discussion: Study: Amazon goes all predatory on marketplace sellers | Omni Channel Retail Scoop | Scoop.it
RetailWire Discussion: According to new research from Upstream Commerce, Amazon tracks third-party sales on its site and uses that data to sell the most popular items in direct competition with marketplace members. Assuming it's true, is it a wise practice for Amazon to glean data on its marketplace sellers for its own competitive purposes?
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Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail

Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail | Omni Channel Retail Scoop | Scoop.it
Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal?
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How are Mobile Wallets affecting retail? | numero

How are Mobile Wallets affecting retail? | numero | Omni Channel Retail Scoop | Scoop.it
In our evolving economy, consumers expect to be able to shop anywhere at any time. According to Forrester Research, mobile payments will amount to $90 billion in the coming years.
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Macy's, Google Show Mobile Users What's In Stock Nearby | CMO Strategy - Advertising Age

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Omnicom Advises Marketers to Move 10% to 25% of TV Ad Dollars To Online Video

Omnicom Advises Marketers to Move 10% to 25% of TV Ad Dollars To Online Video | Omni Channel Retail Scoop | Scoop.it
Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $5.4 billion in advertising spending around the globe and represents advertisers such as PepsiCo, Visa, McDonald’s and Apple. His firm has been advising clients to move 10% to 25% of their TV dollars to online video.

Via Nikki Baird
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Omnicom Advises Marketers to Move 10% to 25% of TV Ad Dollars To Online Video

Omnicom Advises Marketers to Move 10% to 25% of TV Ad Dollars To Online Video | Omni Channel Retail Scoop | Scoop.it
Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $5.4 billion in advertising spending around the globe and represents advertisers such as PepsiCo, Visa, McDonald’s and Apple. His firm has been advising clients to move 10% to 25% of their TV dollars to online video.

Via Nikki Baird
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