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5 Reliable Ways to Use Content as a Referral Tool

5 Reliable Ways to Use Content as a Referral Tool | Omni Channel Retail Scoop | Scoop.it
John Jantsch provides us with five ways you can use content to forge strong referral relationships ...

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 14, 2014 12:34 PM

Content can create great relationships: we meet - at least virtually - a lot of people through the content they write, curate or publish. But content can also be the best way to build on existing relationships in valuable ways that are described in this post. 


One of the 5 ways John Jantsch describes here is content curation and I wanted to elaborate on this.


A model for involving existing relationships and partners in your content strategy is to offer them to join in your content curation efforts. By curating content as a group of partners, you not only spread the workload but also bring additional visibility and networks to your content, therefore  amplifying your impact. This model for collaborative content curation has already been used by some on Scoop.it leveraging the suggestions of the free version or the team feature of the Business and Enterprise versions which offer group content curation. 


Of course the first application of this is within companies where many companies curate as a team. But moving forward, collaborative content curation is an important concept that will spread beyond the boundaries of an organization to become even more powerful as a way to involve all kinds of advocates and partners. 

M. Philip Oliver's curator insight, May 14, 2014 6:50 PM

Malek brings us Content!

donhornsby's curator insight, May 15, 2014 1:08 PM

Great list!

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Tech Matters

Tech Matters | Omni Channel Retail Scoop | Scoop.it
The Disruption of Life through Payments – Keynote Presentation at Etail West

Chris Curtin, Visa Chief Brand and Innovation Officer

I bet I know how your morning went today. At 6am, the alarm goes off, and you’re in bed thinking, “Should I go exercise?” … “Do I have time to stop for breakfast?”  And you’re already reaching for your phone – the alarm goes off again – while you’re thinking … “Did so-and-so send me that email?”

As soon as you open that email, your workday begins. Then you’re on Twitter, or New York Times, and you see a business headline… Somebody’s just upended your industry. It could be a new product announcement, or a new partnership, but chances are it’s a disruption from outside your industry.

I just came from the Re/code Media Conference in Dana Point, and the biggest takeaway was this upheaval happening across industries. Just look at some of the world’s biggest media companies: Apple, Facebook, HBO, getting knocked out of the industry they thought they were in by a society-wide shift in technology, culture and behavior.

So if you see a headline that’s going to become your workday… It could be a new platform, it could be new social channel, but more often than not, I bet it’s news from my industry.

Payments is exploding with new technologies and new entrants. Companies who never thought they would are finding themselves in payments; Apple, Google, Amazon, Telcos – and it seems like every day there’s a new upstart trying to break in. Companies including Venmo, Bitcoin, Loop, Leaf, Revel … and even Snapchat.

So, Visa may be the world’s leading payments company – we have 35 million worldwide merchant partners, 2.3 billion account holders, we work with over 15,000 financial institutions, and we have the ability to process over 100 types of currencies in over 200 countries. But, we’re a category leader in a category that’s exploding. So that – that headline upending your world – that’s how my day starts at Visa every day.

Payments are becoming more global. Solutions from the emerging world are scaling to the developed world. For example, M-PESA started in Kenya and is now reaching more and more unbanked individuals in Africa and now has expanded into India and Eastern Europe. And Alipay, the payment platform for the world’s largest eCommerce company, Alibaba, has 300 million users and 460,000 merchant partners in China, and is being used by merchants around the world to access consumers in China.

And a new form factor – or a new platform – is introduced almost every year. Payments is a part of commerce that seems mind-numbingly simple – it’s been around for 12,000 years – but it turns out to be incredibly complex. So if you’re in eCommerce, if you’re in strictly brick-and-mortar commerce, if you’re a game developer or a food truck chef… you’re thinking about payments.

At Visa, we enable payments, but as merchants, you live payments. You’re thinking about what to do with all these new platforms. How to convert on Pinterest vs. how to convert on Facebook vs. how to convert on your mobile app? Because the purchase funnel is different for every channel. You’re also thinking about customer data using that to build loyalty. And you’re also thinking about shopping cart abandonment. Because, no matter what business you’re in, you’re in the business of getting paid.

Your customers want a fast, smooth, easy experience they can trust. You know the statistics; your customers are just as likely to reach for their phone first thing in the morning as you and I are. In 2015, Americans spend an average 15.5 hours a day consuming digital media. That’s more time than I spend fully dressed. They see 29,000 marketing messages a day. If it doesn’t excite them or make it stick, they’re gone. And as soon as you have their attention and they want to buy from you, what do we do? Make them get up, find their wallet and fill out 14 different online fields.

It takes your average customer 3 minutes to fill out all the fields for each eCommerce transaction. Not so bad, right? Until you start to add it up… Let’s take the just one merchant. Visa did an analysis on a major retailer and their eCommerce site. They process 17,000 transactions a minute on their .com site. That’s 24.5 million transactions a day. Which means, at that one site alone, 73.4 million minutes, or 140 years, are spent every day filling out online forms. For one website!

Our job – on the payments side – is not just to make that faster. Our job is to imbue that click, that Purchase Now button, with so much speed and convenience that customers look for it. That’s why our new way to pay online, Visa Checkout, is becoming a brand that pulls in customers.

Simple and secure payment has always been what Visa stands for. And last year we launched Visa Checkout, letting consumers store their shipping and payment information in a secure account. So they don’t have to re-enter it every time they shop online. Visa Checkout only launched 7 months ago, and already more than 3 million people have signed up in 8 countries.

For some partners who joined us in offering holiday promotions, 40% of Visa Checkout users were new customers to those merchants. The average conversion rate for existing users making a purchase with Visa Checkout is 70%. Visa Checkout takes the friction out of digital commerce. You’ve seen our ads: You can buy from literally anywhere, and extremely fast.

Today I am thrilled to announce that our first airline partner to enable Visa Checkout is Virgin America. This collaboration with Virgin America is perfect of example of how we work with all our partners. It shows what we bring to the table: Fast, easy checkout, our brand, our global network, our 2.3 billion account holders, our security, and reliability. And what you bring as successful and forward looking eCommerce merchants: You bring your deep knowledge of your customers, your relationships with them, and your special way of serving them.

But, as you can see from this partnership with Virgin America, for us, every client relationship is about more than that. It’s more than 1 + 1 = 2. For every client partnership, together we create a unique consumer experience that’s more than the sum of its parts. Its 1+1=3. When we go to market with clients, there is no turnkey solution, every deployment is unique.

First, we work alongside our partners. For example, in San Francisco, we have Visa Labs and our Client Briefing Center, where we share our innovation agenda, and showcase the cutting edge products we’re working on and the marketing behind them.

Second, we focus on making the end-to-end experience more compelling and more impactful. As you just saw, with Virgin America, we create co-branded promotions that drive brand new customers to your door. And as you saw during the Super Bowl, you could watch a big play screen, and buy NFL merchandise right from your phone, or even your Smart TV.

Together with you, we create experiences that flawlessly combine shopping and payment. So, today you can buy home goods from the subway so that it arrives when you when get home.  And you can walk past a billboard at a bus stop, buy groceries. And in your living room – in the time it takes for a commercial break – you can book tickets to Mexico without getting up and looking for your wallet.

These are the moments of your life: Reading the news from the phone on your nightstand, flying to Mexico, about to take off, walking the streets of Manhattan, at home in your own living room, but anything that takes you out of that moment, is going to be stripped away.

A coin purse? Remember that? Rummaging for a nickel to make exact change? Having to wait in line to cash a check? Now: filling out online forms. The way we see it at Visa: when you’re in the moment, we want to be just swipe, tap, or click away. It’s… wait for it… Everywhere you want to be.

For us, it’s not just a tagline, it’s a mission statement. And with Visa as your partner, you’ll be able to find your customers in the moment and at the moment. You’ll grow your business and you won’t have to think about it.

So maybe you can sleep in 15 more minutes.
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Omni-channel Retail Logistics Now Evolving Into Matrix Retail - Retail Checkout

RT @SupplyChainNtwk: Omni-channel #Retail Logistics Now Evolving Into Matrix Retail: @JeffAshcroft http://t.co/LKtQN8cooE #RILAsupplychain …
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Guest Commentary: Making Sense of the Move to Mobile | Chain Store Age

Guest Commentary: Making Sense of the Move to Mobile | Chain Store Age | Omni Channel Retail Scoop | Scoop.it
RT @DirectSource_: Making Sense of the Move to Mobile: our own Brad Fick talks mobile strategies for #retail. http://t.co/WRbc9bPqmB @Chain…
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[Slides] The Inevitability of a Mobile-Only Customer Experience by Al…

Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar…;

Via Eric_Determined / Eric Silverstein, Andrea Puerari
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Eric_Determined / Eric Silverstein's curator insight, February 11, 2:06 AM

As @BrianSolis highlights:


"Companies must design #mobile-first and mobile-only #customer #journeys to prevent channel-hopping and multi-screening, thus increasing conversions"


Is your company making the commitment to mobile?

Bharat Employment's curator insight, February 12, 12:18 AM

http://www.bharatemployment.com/

Mike Donahue's curator insight, February 13, 10:14 AM

Nice deck with plenty of compelling stats. I would argue the mobile-only experience is already here for many people. Some by necessity and other sby choice. Ignore at your own risk.

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Apple users outspend Android users by 25% on early Black Friday shopping

Apple users outspend Android users by 25% on early Black Friday shopping | Omni Channel Retail Scoop | Scoop.it
Apple iOS users spent more on Thanksgiving
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Warby Parker Adds Storefronts to Its Sales Strategy

Warby Parker Adds Storefronts to Its Sales Strategy | Omni Channel Retail Scoop | Scoop.it
Warby Parker made its name selling affordable, hipster-chic eyeglasses on the Web; now it’s finding brick-and-mortar success, too.
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Comment: Omnichannel equals customer centricity - Essential Retail

Comment: Omnichannel equals customer centricity - Essential Retail | Omni Channel Retail Scoop | Scoop.it
Most people in retail are talking about it, a significant number of industry players dislike the term, but what exactly does it mean? RSR Research's Nikki Baird aims to define omnichannel retailing.
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EBay pushes PayPal in its new scheme to bridge digital and retail shopping

EBay pushes PayPal in its new scheme to bridge digital and retail shopping | Omni Channel Retail Scoop | Scoop.it
EBay and fashion label Rebecca Minkoff have brought to life the enviable computerized closet from Clueless -- only this time you can make over your closet from your phone. This morning, eBay debute...
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Retailers Just Scratching The Surface Of Social Media Use: Report

Retailers Just Scratching The Surface Of Social Media Use: Report | Omni Channel Retail Scoop | Scoop.it

A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners.
 

The report found that compared to 2013, the number of retailers using social media to influence product development has grown by 550 percent, comprising 39 percent of respondents. Beyond CRM data, social media offers an opportunity for retailers to provide the types of products that interest their followers, often the most engaged consumers.


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How to Set Social-Media Goals That Will Move Your Marketing Forward

How to Set Social-Media Goals That Will Move Your Marketing Forward | Omni Channel Retail Scoop | Scoop.it
When it comes to social media, the 'see what sticks' mentality isn't always recommended.

Via David Blundell
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David Blundell's curator insight, October 31, 2014 4:03 AM

Are you guilty of the spaghetti strategy for your social media? Is it pasta point of rescue? Here's a great post about setting social media goals . . .

eProAgi Anderson's curator insight, October 31, 2014 6:02 AM

Have you ever felt a bit unsure when coming up with goals for your social media marketing? Would it feel great to have a better grasp on what to aim for and how to get there?

Hannah Langlois's curator insight, November 10, 2014 3:40 PM

Within this article it allows the reader to understand the connection between Marketing, Advertising, and social media. All three work very well together and are very much alike. 

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The Huge Opportunity of Mobile Payments

The Huge Opportunity of Mobile Payments | Omni Channel Retail Scoop | Scoop.it
With Apple Pay taking off in the U.S., smartphone-enabled purchases are hitting the mainstream. Get ready for faster, more convenient transactions
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Beyond Siri, Google Now and Cortana: The Future of Virtual Assistants

Beyond Siri, Google Now and Cortana: The Future of Virtual Assistants | Omni Channel Retail Scoop | Scoop.it
Dr Chris Brauer is a Senior Lecturer and Director of the MSc Management of Innovation programme and the Centre for Creative and Social Technologies (CAST) in the Institute of Management...
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9 Images Capturing Omni-Channel Customer Service

9 Images Capturing Omni-Channel Customer Service | Omni Channel Retail Scoop | Scoop.it
Learn why these 9 images illustrate the future of omni-channel customer service.
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How Games Can Help Retailers Step Up Service

How Games Can Help Retailers Step Up Service | Omni Channel Retail Scoop | Scoop.it
The use of games to keep employees interested can yield big results both in sales and satisfaction
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Lessons from Fashion: Omnichannel Shapes Cultural Brands

Lessons from Fashion: Omnichannel Shapes Cultural Brands | Omni Channel Retail Scoop | Scoop.it
Burberry lost its #1 position in the last L2 Fashion 2014 report. It tells a lot about what the new role of social media is, and about how digital strategy must stick to the organization's strategy as a whole.
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Managing Omnichannel And Digital Initiatives As A Portfolio

Managing Omnichannel And Digital Initiatives As A Portfolio | Omni Channel Retail Scoop | Scoop.it

Retailers operate in a physical and digital world with many interconnected touch points. Shop.org indicates that in 2013, about half of U.S. retail sales were somehow influenced by online touch points and marketing tools.[1] However, as consumers embrace new technology and demand seamless customer experiences, retailers are finding it hard to keep up. Fifty-one percent of retailers admit that “consumer expectations outpace our ability to deliver cross-channel experiences.”
 

To meet the needs of consumers by engaging and delighting them across all touch points, retailers must manage omnichannel and digital initiatives as a portfolio. Doing this will help retailers gain alignment and focus on the right things.


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Express: The Customer is Key in Omni-Channel Strategy | Loyalty360.org

Express: The Customer is Key in Omni-Channel Strategy  | Loyalty360.org | Omni Channel Retail Scoop | Scoop.it
Express listens to customers to create award-winning and captivating omni-channel strategies.
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Interview: John Lewis Partnership Chairman | KPMG | GLOBAL

An exclusive interview with John Lewis’ Chairman, Sir Charlie Mayfield, on the retailer’s successful omni-channel business model.
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The Most Important Thought Leaders in Customer Loyalty

The Most Important Thought Leaders in Customer Loyalty | Omni Channel Retail Scoop | Scoop.it
Customer loyalty and engagement is one of the biggest topics for new and established brands. We profile a few of the industry's leading voices.
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Five Cool Ways Zappos Ensures Disruption and Innovation | Chain Store Age

Five Cool Ways Zappos Ensures Disruption and Innovation | Chain Store Age | Omni Channel Retail Scoop | Scoop.it

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The Desert Island: why the future of the Web is curated for Steve Rosenbaum's in Curate This!

The Desert Island: why the future of the Web is curated for Steve Rosenbaum's in Curate This! | Omni Channel Retail Scoop | Scoop.it
Why the future could be a curated Web where relevance is the #1 currency and where you should “curate or die” according to Steve Rosenbaum in Curate this!

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 7, 2014 11:18 AM

Curate or die. 


Steve Rosenbaum has a way of presenting things in a manner that is all together inspiring, clear-cut and practical. I just read Curate this!, and it's a must-read.


Here's why.

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RetailWire Discussion: Study: Amazon goes all predatory on marketplace sellers

RetailWire Discussion: Study: Amazon goes all predatory on marketplace sellers | Omni Channel Retail Scoop | Scoop.it
RetailWire Discussion: According to new research from Upstream Commerce, Amazon tracks third-party sales on its site and uses that data to sell the most popular items in direct competition with marketplace members. Assuming it's true, is it a wise practice for Amazon to glean data on its marketplace sellers for its own competitive purposes?
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6 Discounts Retailers Must Try This Holiday Season

6 Discounts Retailers Must Try This Holiday Season | Omni Channel Retail Scoop | Scoop.it
Make sure they don't hurt your brand.
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Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail

Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail | Omni Channel Retail Scoop | Scoop.it
Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal?
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