Omni Channel Retail Scoop
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Omni Channel Retail Scoop
Omni Channel Retail
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Rescooped by Philip Brown from Digital Innovation in Retail
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Alibaba in new omnichannel push with retail deal | Chain Store Age

Alibaba in new omnichannel push with retail deal | Chain Store Age | Omni Channel Retail Scoop | Scoop.it
Alibaba Group Holding Ltd. has entered into its biggest deal ever and this one is in the brick-and-mortar arena.

Via MAPICWorld
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Rescooped by Philip Brown from Omni Channel retailing
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Omnichannel Marketing

Omnichannel Marketing | Omni Channel Retail Scoop | Scoop.it

Omnichannel marketing is an natural evolution of marketing practices that have advanced beyond multichannel marketing. With multichannel marketing, companies invested to ensure that they were engaging with customers and prospects on all key channels. They took steps to ensure that their activity was customized and optimized for each channel. Multichannel marketing itself is a significant undertaking and many organizations are still focused on getting this in place.


Via DD, Guislain d'Hauteville, Davy Dauvergne
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Guislain d'Hauteville's curator insight, March 17, 2014 11:22 AM

Good article to understand the difference between multichannel and omnichannel with impact on retailers organisation, marketing, data, IT, analitics...

Rescooped by Philip Brown from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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A Brief History of Gamification [#Infographic]

A Brief History of Gamification [#Infographic] | Omni Channel Retail Scoop | Scoop.it
Learn all about gamification's roots in marketing and its future as a $2.8B industry.

Via Tom D'Amico (@TDOttawa)
Philip Brown's insight:

Just like omnichannel (its still about knowing your customer and personalizing the experience), gamification isn't really new either, its just applying new technology to deliver it on a mass scale.

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