Starbucks leads the charge for Twitter-enabled mobile commerce - Mobile Commerce Daily | Omni Channel Retail Scoop | Scoop.it

LITCHFIELD PARK, AZ –A Twitter executive at the Mobile Shopping Fall Summit dished about the social giant’s first stab at mobile commerce with Starbucks as one of the initial retailers using a tweet-to-buy program that integrates tightly with the coffee chain’s popular mobile loyalty program.


Via Nikki Baird