SoLoMo: End Of Omnichannel? | Omni Channel Retail Scoop |

Retail brands, with their ample stores of transaction data, are leading the way in integrating social media, mobile commerce, and new geolocation technologies for a real-world consumer experience. Call it SoLoMo (social/local/mobile), consumer convergence, or something else, but this terrific trio is putting an end to the talk about "omnichannel" that replaced "multichannel" talk earlier in this decade.

Via DD