Holiday Results Call Price-Matching Policies Into Question | Omni Channel Retail Scoop | Scoop.it
During the 2013 holiday season, retailers relied on time-sensitive deals, flash sales, door-busters and price-matching policies to drive sales.

Faced with a condensed holiday season and increasingly price-savvy consumers, leading retailers, including Best Buy and Target, promised to not only offer the hottest gifts at the lowest price, but to honor lower prices and discounts offered by competitors.

Via Nikki Baird