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Rescooped by Philip Brown from iGeneration - 21st Century Education
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A Brief History of Gamification [#Infographic]

A Brief History of Gamification [#Infographic] | Omni Channel Retail Scoop | Scoop.it
Learn all about gamification's roots in marketing and its future as a $2.8B industry.

Via Tom D'Amico (@TDOttawa)
Philip Brown's insight:

Just like omnichannel (its still about knowing your customer and personalizing the experience), gamification isn't really new either, its just applying new technology to deliver it on a mass scale.

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Rescooped by Philip Brown from OMNICHANNEL
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SoLoMo: End Of Omnichannel?

SoLoMo: End Of Omnichannel? | Omni Channel Retail Scoop | Scoop.it

Retail brands, with their ample stores of transaction data, are leading the way in integrating social media, mobile commerce, and new geolocation technologies for a real-world consumer experience. Call it SoLoMo (social/local/mobile), consumer convergence, or something else, but this terrific trio is putting an end to the talk about "omnichannel" that replaced "multichannel" talk earlier in this decade.


Via DD
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Rescooped by Philip Brown from OMNICHANNEL
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Omnichannel resolutions for 2014 - Bain & Company

Omnichannel resolutions for 2014 - Bain & Company | Omni Channel Retail Scoop | Scoop.it

Omnichannel growth for the holiday season was 3.5%, below our 4% forecast but above what many predicted. Growth in digital sales slowed to 12% to 15% despite record sales from mobile devices. The implications for retailers remain unchanged: To win, they have to deliver new omnichannel experiences that delight their customers.


Via DD
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The Robin Report - Amazon Acquires Sears

The Robin Report - Amazon Acquires Sears | Omni Channel Retail Scoop | Scoop.it

If you have any doubts, just wake up and think about it. It’s a win-win for both Jeff “Get Big Fast” Bezos and Eddie “Take the Money and Run” Lampert. Amazon gets roughly 2400 US stores (or “buildings”), overnight (1300 Sears, 1100 Kmart). The acquisition becomes Bezos’ answer to omnichannel and the proven revenue synergy of consumers’ ability to shop online and off; the convenience of proximity for pick up and returns; and facilitation of even greater delivery speed. So just as Walmart’s 4500 stores double as distribution centers, so would Amazon’s acquired Sears/Kmart stores.


Via Nikki Baird
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Nikki Baird's curator insight, April 17, 8:55 AM

This is an interesting idea, but a lot of Sears stores are not in prime distribution center locations, and all the stores would be too big for an Amazon model of store. At least in my humble opinion!

Rescooped by Philip Brown from OMNICHANNEL
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Surviving The “Wild Wild West” Of Omnichannel Fulfillment

Surviving The “Wild Wild West” Of Omnichannel Fulfillment | Omni Channel Retail Scoop | Scoop.it

Executives from Macy’s, Kohl’s, Hudson Bay and GS1 discuss the the speed, visibility, security and sustainability of business processes in today’s omnichannel marketplace.


Via DD
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