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Top 10 in-store mobile campaigns of 2013 - Strategy - Mobile Commerce Daily

Top 10 in-store mobile campaigns of 2013 - Strategy - Mobile Commerce Daily | Omni Channel Retail Scoop | Scoop.it

Walmart, Best Buy and Urban Outfitters had the best in-store mobile campaigns this year, highlighting the gains that retailers have made in improving the bricks-and-mortar shopping experience this year.


Via Nikki Baird
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Rescooped by Philip Brown from Marketing to a Multichannel Shopper
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Five Metrics To Optimize Mobile Shopping Experience | Analytics & Optimization

Five Metrics To Optimize Mobile Shopping Experience | Analytics & Optimization | Omni Channel Retail Scoop | Scoop.it

Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large. The penetration of these devices has surpassed all expectations and according to a May 2012 mobile research report from Google (link to pdf), 80% of people don’t leave home without their mobile device.

 

As widespread mobile adoption continues to skyrocket, so then do the expectations associated with the mobile experience. The proliferation of smartphones and tablets across different mobile platforms, mobile web, native app and hybrid apps all add to the complexity retailers face when it comes to delivering the mobile experience that consumers not only expect, but demand.

 

A recent Harris Interactive survey, commissioned by Tealeaf, revealed that 85% of consumers who had conducted a mobile transaction in the last year expected the experience on their mobile devices to be better than using a laptop or desktop computer. There has never been a more crucial time for retailers to invest in their mobile channels, as the mobile experience has now become far more critical than the desktop experience. Design, functionality and real-time insight all play an integral role in delivering a mobile experience that fosters brand loyalty and evangelism.

 


Via Russ Merz, Ph.D., Lauren Kopsis
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Russ Merz, Ph.D.'s curator insight, January 27, 11:19 PM

The article proposes 5 metrics that can be used to ensure optimal mobile shopping experiences according to the author.

Rescooped by Philip Brown from Retail technology
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Top 10 in-store mobile campaigns of 2013 - Strategy - Mobile Commerce Daily

Top 10 in-store mobile campaigns of 2013 - Strategy - Mobile Commerce Daily | Omni Channel Retail Scoop | Scoop.it

Walmart, Best Buy and Urban Outfitters had the best in-store mobile campaigns this year, highlighting the gains that retailers have made in improving the bricks-and-mortar shopping experience this year.


Via Nikki Baird
more...
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Rescooped by Philip Brown from Retail technology
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Retailers lag on new opportunities with mobile gift cards - Mobile Commerce Daily - Multichannel retail support

Retailers lag on new opportunities with mobile gift cards - Mobile Commerce Daily - Multichannel retail support | Omni Channel Retail Scoop | Scoop.it

Via Nikki Baird
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