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The Repurposed Guide To Repurposing Content

The Repurposed Guide To Repurposing Content | Online Marketing Hub | Scoop.it

Megan Marrs has 11 interesting best practices and ideas on how to repurpose content efficiently in this great post which made me want to elaborate on this topic.

So here’s the take of several other content marketing experts on the value of repurposing content, a cheat sheet that summarizes key ideas to repurpose content (Megan’s 11 plus 4 others I added) as well as the ROI analysis of two of our own experiment with content repurposing.


Via Guillaume Decugis
Christopher Jan Benitez's insight:

Repurposing is a key strategy of the lean content marketing methodology


Are you leveraging it to its full extent? 


Here's a chart I put together to compile some ideas from various sources including 15 top marketing experts who contributed to the Lean Content Marketing Handbook for SMBs.

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Guillaume Decugis's curator insight, March 17, 2015 10:18 PM

Repurposing is a key strategy of the lean content marketing methodology


Are you leveraging it to its full extent? 


Here's a chart I put together to compile some ideas from various sources including 15 top marketing experts who contributed to the Lean Content Marketing Handbook for SMBs.

Dean Ryan G. Martin's curator insight, April 6, 2015 12:20 AM

To go viral, repurposing a content is all you need to do.

David Picard Roussel's curator insight, October 16, 2016 11:44 AM

Pour maximiser l'avantage de la curation de contenu : Pas tant l'article en soi mais le graphique apporte une clarté.

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Lessons from 1,000 Voice Searches (on Google Home)

Lessons from 1,000 Voice Searches (on Google Home) | Online Marketing Hub | Scoop.it
I ran 1,000 searches on Google Home to find out how voice answers differ from desktop answers. Includes data on Featured Snippets and some Google Home Easter eggs.
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How to Focus on 10X Growth Projects | #OverheardAtCoSchedule

How to Focus on 10X Growth Projects | #OverheardAtCoSchedule | Online Marketing Hub | Scoop.it
How do leading companies scale from small startups to market leaders? They focus on 10X projects and forget 10% distractions. Here's what that means.
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Blog Post Ideas: Maximize Your Reach with the Right Topics - Whiteboard Friday

Blog Post Ideas: Maximize Your Reach with the Right Topics - Whiteboard Friday | Online Marketing Hub | Scoop.it
A blog is only as effective as its posts. In this Whiteboard Friday, Rand offers six paths you can take to make sure your posts resonate with your audiences.
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How to Develop a Successful Social Media Advocacy Program

How to Develop a Successful Social Media Advocacy Program | Online Marketing Hub | Scoop.it
Social media employee advocacy programs get your team involved in spreading brand awareness. Make your employees part of your social branding the right way.
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Get Insanely Organized (Your Way) With Our Latest + Greatest Updates

Get Insanely Organized (Your Way) With Our Latest + Greatest Updates | Online Marketing Hub | Scoop.it
With Custom Color Labels, Saved Calendar Views, and Tags, organizing and finding your content in CoSchedule is easy. See these new features in action.
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What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]

What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO] | Online Marketing Hub | Scoop.it
Now that Google MapMaker is dead, there are lots of questions around duplicate listings. Joy Hawkins shares a chapter from her Expert's Guide to Local SEO and covers everything from what to do with listings for a deceased practitioner to service area businesses and beyond.
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Faster Sites: Beyond PageSpeed Insights

Faster Sites: Beyond PageSpeed Insights | Online Marketing Hub | Scoop.it
PageSpeed Insights can be useful, but a perfect score doesn’t guarantee a fast site. There are smarter ways to assess and improve site speed.
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The Best Social Media Copywriting Guide to Be a Social Word Ninja - CoSchedule Blog

The Best Social Media Copywriting Guide to Be a Social Word Ninja - CoSchedule Blog | Online Marketing Hub | Scoop.it
The social media world is noisy. With more than 30 billion pieces of content shared per month on Facebook alone, you’ve got a lot of competition for people’s attention. In order …
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Did Your Favorite Content Marketing Tool Make the List?

Did Your Favorite Content Marketing Tool Make the List? | Online Marketing Hub | Scoop.it
To make the most impact with your content to your audience, make sure to use any of the content marketing tools featured in this post.
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How To Write For Social Media To Create The Best Posts - CoSchedule

How To Write For Social Media To Create The Best Posts - CoSchedule | Online Marketing Hub | Scoop.it
Start crafting better social media copy! Learn how to write for social media across every network here. Includes free social media style guide template.
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Social Media Content Creation: Do Better With The Social Message Optimizer

Social Media Content Creation: Do Better With The Social Message Optimizer | Online Marketing Hub | Scoop.it
How can you know you're writing the best possible social media posts? With CoSchedule's Social Message Optimizer! Learn the mechanics behind it here.
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How to Implement SEO Changes Using Google Tag Manager

How to Implement SEO Changes Using Google Tag Manager | Online Marketing Hub | Scoop.it
Rigid CMS? Backed-up dev queue? Using Google Tag Manager, you can move past your issues implementing technical SEO changes and start adding structured data, canonicals, noindex tags, mobile switchboard tags, and more.
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How to Make Visual Content More Meaningful | #OverheardAtCoSchedule

How to Make Visual Content More Meaningful | #OverheardAtCoSchedule | Online Marketing Hub | Scoop.it
On this episode of #OverheardAtCoSchedule, designer Ashton Hauff and co-founder Garrett Moon explore how to cut through the noise with purposeful visuals.
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Marketing Workflow Management: How to Prevent Last-Minute Fire Drills

Marketing Workflow Management: How to Prevent Last-Minute Fire Drills | Online Marketing Hub | Scoop.it
Protect your time and get more done! This detailed guide outlines an entire marketing workflow management process, along with free tools and templates.
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Location Data + Reviews: The 1–2 Punch of Local SEO

Location Data + Reviews: The 1–2 Punch of Local SEO | Online Marketing Hub | Scoop.it
Consistent NAPs get your business found — positive reviews get it chosen. Communicate this to your local SEO clients using owner responses, authenticity and honesty, rapid responses at a good pace, and more.
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How to Write White Papers People Actually Want to Read - CoSchedule

How to Write White Papers People Actually Want to Read - CoSchedule | Online Marketing Hub | Scoop.it
Learn how to write white papers that establish you as an authority and turn readers into leads. Includes free template to simplify the entire process.
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Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]

Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level] | Online Marketing Hub | Scoop.it
By the end of this article you’ll know how to whip up intelligent SEO reports for your clients (or potential clients) that will deliver actionable insights any search chef worth their salt would be proud of. Jo Cameron combines basic metrics and a few culinary metaphors to take your client reporting to the next level.
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How to Create The Go-To Content Hub In Your Niche [PODCAST]

How to Create The Go-To Content Hub In Your Niche [PODCAST] | Online Marketing Hub | Scoop.it
On this episode of the Actionable Content Marketing podcast, Krista Wiltbank from GetReponse explains how and why to build an in-depth content hub.
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How to Generate Data-Backed Creative Social Media Campaign Ideas

How to Generate Data-Backed Creative Social Media Campaign Ideas | Online Marketing Hub | Scoop.it
Generating creative social media campaign ideas is tough. Use the tips and template in this post to fuel your creativity and win over clients.
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SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search - Whiteboard Friday

SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search - Whiteboard Friday | Online Marketing Hub | Scoop.it
Optimizing your images for ranking in Google Image Search and the Image Pack is not a side of SEO to be ignored. In this Whiteboard Friday, Rand explains just about everything you'd want to ask about image search SEO, from foundations to best practices.
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How to Schedule Social "On-The-Go" With Our Mobile App [Live Demo]

How to Schedule Social "On-The-Go" With Our Mobile App [Live Demo] | Online Marketing Hub | Scoop.it
With our new mobile app, you can schedule social media posts on your phone! See it in action with this live demo recap video from our own Ryan Bennek.
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Let’s Give It Up for the Community Speakers of MozCon 2017!

Let’s Give It Up for the Community Speakers of MozCon 2017! | Online Marketing Hub | Scoop.it
Here they are — the 6 winning pitches for MozCon 2017's community speaker slots! From site migration tips to mining content ideas on Reddit to paid traffic so good you'll want to quit organic, these talks are sure to delight. Get your sneak peek (and your ticket!) now.
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8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation

8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation | Online Marketing Hub | Scoop.it
Earn brand mentions, rankings, traffic to your site, and conversions using these off-page SEO strategies: building your brand, leveraging social media, playing around with content types, and more.
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How to Share Customer Success Stories With Leila King [PODCAST]

How to Share Customer Success Stories With Leila King [PODCAST] | Online Marketing Hub | Scoop.it
On this episode of the Actionable Marketing Podcast, we speak with Leila King from The Iron Yard about sharing your customer's success to attract new leads.
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How To Develop A Winning Social Media Content Strategy 

How To Develop A Winning Social Media Content Strategy  | Online Marketing Hub | Scoop.it
Social media is like a sport: competitive, collaborative, and strategic. Build a play-to-win social media content strategy step by step here.
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