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Организация маркетинговых коммуникаций логистической компании Organization marketing communication at logistic company
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Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+

Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+ | OMCLC | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+.

 

We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler, Robin Good
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Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
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Calculating Social Media ROI : 4 Effective Ways

Calculating Social Media ROI : 4 Effective Ways | OMCLC | Scoop.it
It has become the great debate in social media marketing: “What’s the ROI? How do you measure it?” Or more directly put: “Does it work? How can you tell?

Via Alex Butler
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javiergil23's curator insight, February 23, 2013 9:15 PM

add your insight...

Alexis DORANGE's curator insight, February 24, 2013 12:43 PM

4 different ways to get your Social Media ROI, from direct calculation to relative estimation.

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The quiet success of America's freight railways - The Economist

The quiet success of America's freight railways - The Economist | OMCLC | Scoop.it
The Economist
The quiet success of America's freight railways
The Economist
But when it comes to moving goods America has a well-kept freight network that is the most cost-effective in the world. It is, however, a capital-intensive business.

Via Cathy Roberson
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Why email marketers love iPhone users (infographic)

Why email marketers love iPhone users (infographic) | OMCLC | Scoop.it
iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent.

Via Alex Butler
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Rescooped by Vladyslav from Business Communication 2.0: Social Media and Digital Communication
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30 Steps to Becoming a Better Business Communication Instructor

Are you looking for a textbook with the perfect balance of timeless principles and cutting-edge practices? Excellence in Business Communication, 10th Edition, offers this perfect balance, because it helps students master the fundamentals of professional communication while also preparing them for the broader expectations they'll encounter in today's workplace. This video takes you step-by-step through the 30 elements included in this text that will help you become a better business communication instructor.

 

Excellence in Business Communication has been used by over 2 million students to help them master essential skills for succeeding on the job. This tenth edition extends that tradition by offering an unmatched set of tools that simplify teaching, promote active learning, and stimulate critical thinking.

 

For further information about Bovee & Thill textbooks, visit Bovee & Thill's Business Communication Blog.


Via Bovee & Thill's Online Business Communication Magazines
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What is Email Marketing? - exploreB2B

What is Email Marketing? - exploreB2B | OMCLC | Scoop.it
So, in an effort to respond to the hundreds of thousands of people typing this question into search engines every month, I will go ahead and define what this marketing platform is, how it ... (RT @dreckbaerfrau: What is Email Marketing?
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Community-Building: The Key Ingredients to Build Long-Lasting Support for Your Online Business

Community-Building: The Key Ingredients to Build Long-Lasting Support for Your Online Business | OMCLC | Scoop.it

 

 

Here some very good stuff about community-building for your online business. Great points and great advice, including an awesome infographic.

 

I recommend this content for any small business online trying to establish greater reputation and crediblity for itself, as these are in my opinion, the key winning traits of successful web companies.

 

Excerpted from the original SEOmoz article:
"It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around.

It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

*Some key points extracted from the article:


[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[6] Create value.
...Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
..It’s the content that is less about what you do and more about what you know.

[7] *Curate* (to create value) *before* you Share.
It works like this: 80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader."

 

 

Must-read. Right on the mark. 8/10

Full original article:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 

 

(Thanks to Pino Mauriello for having scouted it)





Via Giuseppe Mauriello, Alessio Carciofi, Robin Good
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Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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Crash Course in Content Marketing: 12 Lessons From a Brand Publisher | Business 2 Community

Crash Course in Content Marketing: 12 Lessons From a Brand Publisher | Business 2 Community | OMCLC | Scoop.it

When I started my career in digital marketing in 2009, “content” and “marketing” were not seen as synonymous words or practices. Sure, they had reasons to get along and like each other, but their Facebook relationship status would have likely been “it’s complicated.”

 

Fast forward to today and the status of content and marketing has escalated to read “in a relationship” in our news feeds. It seems the popular couple is everywhere with massive conferences and cover stories devoted to its lure and attraction. Just ask any marketer how times they’ve heard “content is king” in the last 6 months whether content marketing is the latest buzzword de jour.

 

There is no doubt content marketing is shaking up the marketing world, forcing CMOs to re-think and shift their resources to create newsrooms, content labs and postions such as Chief Content Officer and Content Strategist.


Read more at http://www.business2community.com/content-marketing/crash-course-in-content-marketing-12-lessons-from-a-brand-publisher-0463647#j1cpYfm3oGvJA7Du.99


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 13, 2013 9:54 AM

Great tutorial using Intel iQ case study as example.

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Content Marketing Best Practices: 8 Rookie Mistakes | Social Media Today

Content Marketing Best Practices: 8 Rookie Mistakes | Social Media Today | OMCLC | Scoop.it

One of my favorite things about the content marketing industry is that it’s such a collaborative and communicative field. We share each other’s words on social media platforms and house each other’s content on our blogs. It’s very community oriented and I dig it. My best friends and mentors are people I’ve never even physically met. In fact, for most of them, I’ve never even heard their voices, but I know their Twitter handle better than I know my own phone number.

 

In that sprit of collaboration: I write about content marketing all day and every day for GroupHigh, so I feel that I have some good tips to share. The following eight tactics are content marketing mistakes that a lot beginners make, and I’m here to help you not look like a “newbie.” 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 13, 2013 10:32 AM

Best practices and useful tips about what to avoid when developing content marketing copy.

Rescooped by Vladyslav from Logistics, supply chain, transport
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DB Schenker expands Ukranian logistics operation

DB Schenker expands Ukranian logistics operation | OMCLC | Scoop.it
The world's second largest transportation and logistics provider by revenue has expanded its presence in Ukraine through a new warehouse facility

Via Stanislas Bebic
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Very interesting article -the 3rd Wave of E-Commerce Disruption - Emotional Commerce

Very interesting article -the 3rd Wave of E-Commerce Disruption -  Emotional Commerce | OMCLC | Scoop.it
The 3rd Wave of E-Commerce Disruption: Emotional Commerce I believe that we are now entering a 3rd wave of e-commerce disruption. The first wave of e-commerce — which was dominated by Amazon — was all...

Via Cathy Roberson
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Marketing and Communications Functions are Merging

Marketing and Communications Functions are Merging | OMCLC | Scoop.it
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on their roles in 2013.
Perhaps the most obvious, and...
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