Ok so what does this tell us? That MOOCs are popular at the moment? Well yes, that's not surprising but I wonder if there is something more to this...For me it's frustrating that 'MOOC' is way more popular than the other/real open initiatives such as OER and OCW. So what challenges/opportunities do MOOCs bring to the open education movement? Does 'open' piggy back on 'MOOC' and if not, will it have a future? Will MOOCs continue to rise to the point where they are seen as equal to or greater than elearning more generally? I've seen many people who wrongly think elearning == completely online learning, but what message will MOOCs send in this regard?Does the rise of 'Coursera' give us any indication as to the potential privatisation of education, let alone their domination of the online/open educational landscape? Could Coursera prove a challenge for those institutions that are venturing into online education specifically for these developing markets, and could they become a venture similar to the likes of Laureate Education who partner with other institutions? Conversely, to what degree can exposure in such developing countries be beneficial to HEIs?