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Old School to New School
Info for writers, editors, journalists and PRs transitioning from the print world to the online world
Curated by Liz Wilson
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Rescooped by Liz Wilson from Multimedia Journalism
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Why do 'fully integrated' multimedia journalism programmes leave out broadcast?

Digital or multimedia journalism programs tend to equally emphasize two basic skill sets in their curriculum: (a) news writing and reporting; (b) digital/multimedia journalism. They also require students to take courses in ethics, law, and introductory courses in journalism and media. However, television or broadcast is usually not part of the mandatory core and/or required-of-all courses.

This finding is based on an analysis of “fully integrated” digital/multimedia journalism programs at eight universities: Arizona State University, Auburn University, Denver University, Emerson College, University of Iowa, Kansas State University, University of Texas at Austin, and Washington State University.


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Content Curation Beginners: 10 Places to Start Finding Your Content

Content Curation Beginners: 10 Places to Start Finding Your Content | Old School to New School | Scoop.it

For anyone starting out on content curation, here is a beginner-level list of content sources.

 

Courteny Seiter writing at Shareaholic:

 

"Reasons to curate content include developing thought leadership in your industry, taking a break from always talking about yourself on social media sites, and, well, just thinking something is cool enough to share."

 

Her 10 sources are excellent places to begin setting up the stream of content that will make you a great curator in the long run. 

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How tech's giants want to re-invent journalism

How tech's giants want to re-invent journalism | Old School to New School | Scoop.it
Some of Silicon Valley’s biggest technology companies keep rejecting comparisons with news organisations.
But they nevertheless think they have the prescription for what news media must do next...

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3 Steps to Getting Started With Social Media | Social Media Examiner

3 Steps to Getting Started With Social Media | Social Media Examiner | Old School to New School | Scoop.it
Social media strategy: How to choose the best social networks based on your business, experience and community. 

 

Very good guide if you're starting out. 

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[Infographic] What are the Best Times to Blog?

[Infographic] What are the Best Times to Blog? | Old School to New School | Scoop.it

If you are just starting out as a blogger (business or personal) you need to know when to publish your posts. 

 

Dan Zarrella, who studies social media data, has done an analysis of posting times. For example, 8am seems to be when most people share links. 

 

Blogs will vary - it depends on who your target audience is and what their daily scheudle is like - but start by using Dan's info and then experiment. 

 

The important thing is that random posting times will probably not get you the most readers/subscribers. 

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Publishers are Struggling, but Publishing People can Thrive

Publishers are Struggling, but Publishing People can Thrive | Old School to New School | Scoop.it

A few thoughts from me on why old-school publishing people should feel optimistic about the future. 

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My Pick of the Best Free Ebooks on Starting Out in Blogging/Content Strategy

My Pick of the Best Free Ebooks on Starting Out in Blogging/Content Strategy | Old School to New School | Scoop.it

A great free guide from Contently for anyone starting out in blogging/content marketing/building a social media strategy - very well worth the time to read. 

www. contently.com is a site that matches content providers with content buyers. It's also worth subscribing to their blog, The Content Strategist. 

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A Brave New World for Editors From the Old School

A Brave New World for Editors From the Old School | Old School to New School | Scoop.it

Old post, but maybe still useful for anyone coming from print journalism. 

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A Primer for Blogging

A Primer for Blogging | Old School to New School | Scoop.it

How to get started with a personal or professional blog.

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16 Top Twitter Chats for Social Media and PR Professionals

16 Top Twitter Chats for Social Media and PR Professionals | Old School to New School | Scoop.it

Twitter chats are a good way to learn from others - pick one from this list and join in.

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12 Essential Cheat Sheets to Guide You Around Social Sites | Ann Smarty

12 Essential Cheat Sheets to Guide You Around Social Sites | Ann Smarty | Old School to New School | Scoop.it

Jeff Domansky writes: "Cheat sheets give you a rundown of various features for a given item. Here are some of the best social media cheat sheets .

 

Getting around a social media site is not always easy. For some users, it’s a matter of getting used to social media. For others, the issue is keeping up with constant updates and changes to features, privacy settings, and account specifications. This, of course, is why social media cheat sheets exist.

 

Cheat sheets are basically infographics that can give a user a simple rundown of various features and how to use them. Here’s a roundup of great cheat sheets for the most popular social networking sites....

 

 


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12 Must-Do Tasks for the New WordPress Site Owner | Copyblogger

12 Must-Do Tasks for the New WordPress Site Owner | Copyblogger | Old School to New School | Scoop.it

For anyone who's just set up their first WordPress hosted site, Pamela Wilson outlines 12 things you need to do next.

 

So helpful - I'm working my way through the list. 

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8 Quick, Simple Basics to Get People Reading Your Online Content

8 Quick, Simple Basics to Get People Reading Your Online Content | Old School to New School | Scoop.it

Moving from print to online writing? Here are 8 basics for making your copy highly readable.

 

The post is written by Pamela Wilson who has a design business and is also a successful blogger.

 

Some of the ideas are probably familiar - but she had some tips I hadn't thought of.

 

*Use deep captions - "captions are consistently some of the most-read copy on a page"

*Check both routes through your copy - the one where the reader scans the whole text and the one where they only scan headings, subheadings, lists and bold text.

 

 Every point is valid. All the ideas are simple to apply, and can be done for your next blog post.

 

Find Pamela here http://www.bigbrandsystem.com/my-gift-to-you/

 

Original article here  http://www.copyblogger.com/scannable-content/

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Old-School Skills Can Get You Ahead in the New World of Content

Old-School Skills Can Get You Ahead in the New World of Content | Old School to New School | Scoop.it

Some ideas (from me) for leveraging solid journalism skills.

 

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Part-Time Blogging Can Fit in to Your Other Plans

Part-Time Blogging Can Fit in to Your Other Plans | Old School to New School | Scoop.it

This short post gives some ideas about how to make blogging a part of your existing business. Useful if you're already a freelance but not blogging. 

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Blogging Basics: Nothing Trumps Authenticity and Sincerity in Blogging

Blogging Basics: Nothing Trumps Authenticity and Sincerity in Blogging | Old School to New School | Scoop.it

Good advice for new bloggers. 

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How You Can Have a Future Blogging and Forget About Finding a Job

How You Can Have a Future Blogging and Forget About Finding a Job | Old School to New School | Scoop.it

If you're out of a job, or in one you want to leave, you've probably thought about blogging. That's what I did, and I got it all wrong in the first six months. I wish I had read this piece from Allison Cheston in Forbes first, but better late than never. 

 

From this it's clear that any old school print journalist, editor or PR person can have a future blogging. You already have the core skills so take the advice here and I'm sure you'll never look back.

 

Some key takeaways:

 

*figure out what you want your blog to do

*figure out your business model before you start

*get to the experts early and regularly for interviews, and publish timely, interesting content about your prospective sector

 *never be afraid to reach out

*blogging is all about sharing

 

 

 

Photo http://www.flickr.com/photos/sepblog/3634843977/in/photostream/

 

 

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Basic SEO Steps for Content Writers

Basic SEO Steps for Content Writers | Old School to New School | Scoop.it

For freelances, marketers, copywriters etc - if you're writing content wihtout thinking about SEO, or you want to refresh your knowledge, this is a great basic guide from Lee Odden of the Toprank blog. 

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10 Free Tools Every Business Blogger Should Bookmark

10 Free Tools Every Business Blogger Should Bookmark | Old School to New School | Scoop.it
Explore the free tools out there that will help you be better at business blogging and content creation.
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The Beginner's Guide to Social Media: Start Here

The Beginner's Guide to Social Media: Start Here | Old School to New School | Scoop.it

First steps to transitioning from print to online work - set up some social media accounts. Start with this post, open two (I recommend Twitter and LinkedIn).  

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