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The newest important person in newsrooms: audience-development czars - Digiday

The newest important person in newsrooms: audience-development czars - Digiday | Old and new media | Scoop.it
As The New York Times plays catch-up in audience development, other news outlets already have their own dedicated executives.
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It is a role that sits at the nexus of journalism and marketing. The success of upstarts like BuzzFeed and Upworthy can be tracked, in part, to their adoption of standard marketing techniques. The edit process doesn’t stop when the “publish” button is hit.

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The New Yorker Alters Its Online Strategy

The New Yorker Alters Its Online Strategy | Old and new media | Scoop.it
In an overhaul of its website, including a redesign, The New Yorker will introduce a metered paywall.
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Facebook responsible for 24% of mobile referrals to news and entertainment publishers

Facebook responsible for 24% of mobile referrals to news and entertainment publishers | Old and new media | Scoop.it
Facebook accounts for a quarter (24 per cent) of mobile referrals to top news and entertainment publishers, while Twitter only accounts...
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A Look Deep Inside the Coca-Cola Newsroom: “If This Wasn’t Successful, We Would Pull the Plug.”

A Look Deep Inside the Coca-Cola Newsroom: “If This Wasn’t Successful, We Would Pull the Plug.” | Old and new media | Scoop.it
Eighteen months after launching their publication, the eight members of the Coca-Cola Journey team have weathered the ups, downs, and uncertainties all new publishers face.
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Copyblogger's 2014 State of Native Advertising Report - Copyblogger

Copyblogger's 2014 State of Native Advertising Report - Copyblogger | Old and new media | Scoop.it
More than 2,000 people responded to Copyblogger's survey about the state of native advertising in 2014. Find out what we learned.
Alda Telles's insight:

Success, of course, lies in creating content which is right for the brand, which is paying for it; right for the publisher, which needs to retain its identity; and right for the audience, who must find value in the content if they are to engage.

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Journalists’ big switch

Journalists’ big switch | Old and new media | Scoop.it
More companies are hiring scribes to ramp up ‘content plays’
Alda Telles's insight:

Faced with the Incredible Shrinking Business Models of the old media economy, journalists have begun taking their storytelling skills to the business world, particularly tech.

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Have 24-hour TV news channels had their day?

Have 24-hour TV news channels had their day? | Old and new media | Scoop.it
The former director of BBC News, Richard Sambrook, and its ex-head of strategy, Sean McGuire, argue that digital technology has left rolling news channels outmoded
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"Newsgathering becomes a sausage machine, dedicated to filling airtime. Hours a day are spent on live feeds waiting for something, anything, to happen. "Vamping" it's called in the business. A correspondent talking to fill empty airtime until the press conference or event begins. The editor can't risk broadcasting a different report or going live somewhere else in case he misses the start and a rival channel can claim to be "first"."

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You don't tip competitors on Twitter; you beat them

You can't get scooped because competition gets tipped to a story when you tweet about it. Your tweets already scooped the competition.A Digital First engagement editor who's been teaching colleague...
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Lobbyists: 'Misunderstood' in poll

Lobbyists: 'Misunderstood' in poll | Old and new media | Scoop.it
Lobbyists came in dead last in a poll out Monday of professions Americans consider honest and ethical, and the reaction on K Street was not particularly surprised.
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The Guardian experiments with a robot-generated newspaper with The Long Good Read

The Guardian experiments with a robot-generated newspaper with The Long Good Read | Old and new media | Scoop.it
The paper, printed by The Newspaper Club, is a collection of longform Guardian stories selected and laid out with the help of algorithms.
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EL MUNDO lanza su comunidad de lectores

EL MUNDO lanza su comunidad de lectores | Old and new media | Scoop.it
EL MUNDO lanza su comunidad de lectores EL MUNDO crea una comunidad de lectores que comentan noticias, valoran opiniones, recomiendan contenidos y participan en la elaboración del diario.
Alda Telles's insight:

La cantidad y la calidad de las participaciones de los usuarios registrados en EL MUNDO determinan el karma, que evoluciona cada día. Para recomendar contenidos o fotografías a los seguidores no basta con situarse en el nivel inicial 1, asegurado para todos los usuarios, sino que hay que haber alcanzado el 2. Otras funciones, como el envío de mensajes privados a perfiles oficiales del diario, esto es, a los periodistas que crean EL MUNDO, de todas las secciones y de todos los rangos, se obtienen solamente al llegar al nivel 5.

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How Old Media Still Wins Over New Media on Social

How Old Media Still Wins Over New Media on Social | Old and new media | Scoop.it
N matter how popular new media publications may be, they cannot yet compete against old-school, reputed resources like The New York Times, USA Today, The Wall Street Journal, and etc., which are al...
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Tina Brown steps down after tumultuous tenure at Daily Beast - The Guardian

Tina Brown steps down after tumultuous tenure at Daily Beast - The Guardian | Old and new media | Scoop.it

“The Guardian Tina Brown steps down after tumultuous tenure at Daily Beast The Guardian Tina Brown, the mercurial editor whose career has latterly received more attention than the publications for which she was responsible, has announced her...”


Via LPM Comunicação SA
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LPM Comunicação SA's curator insight, September 12, 2013 9:34 AM
Tina Brown personal experiment in digital journalism, supported by copious amounts of the media mogul Barry Diller's cash, was at an inglorious end.
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Net roots of BuzzFeed plagiarism

Net roots of BuzzFeed plagiarism | Old and new media | Scoop.it

Benny Johnson, the 28-year-old BuzzFeed editor who was fired last week for serial plagiarism, never went to journalism school. He didn’t get his start working a beat at a local newspaper.

Alda Telles's insight:

The Internet has made plagiarism easier and, due to the pressures of production, more tempting. A website like BuzzFeed, which curates the Internet, is especially vulnerable to that. Foraging the Internet for photos, videos and .gifs and turning those into entertaining lists with clever captions that will go viral is, for many BuzzFeed employees, the job description. (Johnson’s tagline on his Twitter bio reads, “I make internet all day long.”) Qualifying for such a position often requires youth and digital savvy, and little more.

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Online Streaming Services Are Becoming a Threat to Broadcast Television - SocialTimes

Online Streaming Services Are Becoming a Threat to Broadcast Television - SocialTimes | Old and new media | Scoop.it
More than half of consumers consider their TV a monitor on the wall and would cancel their cable subscription if an online provider could satisfy their viewing needs.
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Five uncomfortable truths about native advertising

Five uncomfortable truths about native advertising | Old and new media | Scoop.it
Anyone involved in digital marketing will be acutely aware of native advertising’s meteoric ascendance over the past year or so.
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Russia to Treat Bloggers Like Mass Media Because

Russia to Treat Bloggers Like Mass Media Because | Old and new media | Scoop.it
The worldwide debate over who is and who isn't a journalist has raged since digital media made it much easier for citizen journalists and other “amateurs” to compete with the big guys. In the United S
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How Valuable are Social Referrals to News Sites?

How Valuable are Social Referrals to News Sites? | Old and new media | Scoop.it
A new study from Pew Research looks at how visitors to news sites behaved whether they came from social, search or direct.
Alda Telles's insight:

According to a new report from Pew Research Center, “Social, Search and Direct: Pathways to Digital News,” a visitor to a news site who was referred through Facebook is much less valuable than a direct visitor.

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The newsonomics of The Guardian’s new “Known” strategy

The newsonomics of The Guardian’s new “Known” strategy | Old and new media | Scoop.it
The Guardian has been a journalism leader. Can it build a business strategy that can match its growing global reach?
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Are websites like Buzzfeed the future of journalism? 31/01/2014

Are websites like Buzzfeed the future of journalism? 31/01/2014 | Old and new media | Scoop.it
For some people its a nightmare - a world in which journalism is reduced to regurgitating other peoples work in a race for social media internet clicks For others its a dream a way of making repo
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A Look Inside The Last New York Times Site Redesign Ever

A Look Inside The Last New York Times Site Redesign Ever | Old and new media | Scoop.it
On Wednesday The New York Times will unveil its first major website overhaul since 2006. Here's how all the news that's fit to click will look from...
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Twitter hoaxes and the ethics of new media — what happens now... When we are all media.

Twitter hoaxes and the ethics of new media — what happens now... When we are all media. | Old and new media | Scoop.it

Via LPM Comunicação SA
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'Time' magazine's a-changing, gets digital focus

'Time' magazine's a-changing, gets digital focus | Old and new media | Scoop.it
Time magazine pursues digital relevance and speed as it fights to retain news weekly brand
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It's Come to This: A Newsroom Devoted to Brands

It's Come to This: A Newsroom Devoted to Brands | Old and new media | Scoop.it
NewsCred has launched a newsroom for brands seeking content marketing.
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EE.UU: el 53% de los oyentes de Radio ya se conectan sólo por Internet

EE.UU: el 53% de los oyentes de Radio ya se conectan sólo por Internet | Old and new media | Scoop.it
El 53% de los oyentes de Radio ya son por Internet en Estados Unidos
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