OIRMS Small Business Marketing
4 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by OIRMS
Scoop.it!

Buying An Online Marketing Product? Two Words: Caveat Emptor!

Buying An Online Marketing Product? Two Words: Caveat Emptor! | OIRMS Small Business Marketing | Scoop.it
If you're considering buying an online marketing product then check out this post in which I spell out exact ways to help keep you from getting ripped off!
OIRMS's insight:

Beware of any marketing product offering you the 'Secret'!

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

7 Zen Principles in Business Make You Happier and More Successful

7 Zen Principles in Business Make You Happier and More Successful | OIRMS Small Business Marketing | Scoop.it
We live it, we learn from it and we share it. Here are seven Zen principles in business to apply to your personal happiness and business success.
OIRMS's insight:

Very inspirational article! 

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

What Do Instagram Advertisers Actually Get for Their Money?

What Do Instagram Advertisers Actually Get for Their Money? | OIRMS Small Business Marketing | Scoop.it
The companies behind Instagram advertisements seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.
more...
No comment yet.
Scooped by OIRMS
Scoop.it!

B2B startups elbow way onto top Web buzz ranking - Silicon Valley Business Journal

B2B startups elbow way onto top Web buzz ranking - Silicon Valley Business Journal | OIRMS Small Business Marketing | Scoop.it
Business-focused startups made a surprisingly strong showing on a ranking of the...
more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Three Steps for Crushing Multi-Location Local Search

Three Steps for Crushing Multi-Location Local Search | OIRMS Small Business Marketing | Scoop.it
Research firm BIA/Kelsey reports that 97% of consumers use online media to shop locally. If you’re a multi-location business, this means it’s more important than ever to be visible to Web users in all your business locations.
OIRMS's insight:

Spot-on!

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Can Frogger help you develop inbound marketing best practices?

Can Frogger help you develop inbound marketing best practices? | OIRMS Small Business Marketing | Scoop.it
Inbound marketers could learn a great deal of best practices from the old arcade game, Frogger. (Can Frogger help you develop #inbound marketing best practices?
more...
No comment yet.
Scooped by OIRMS
Scoop.it!

The Old Ways Of Social Media Marketing Are Broken

The Old Ways Of Social Media Marketing Are Broken | OIRMS Small Business Marketing | Scoop.it
Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities?
more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Is PPC Advertising Obsolete? - SiteProNews

Is PPC Advertising Obsolete? - SiteProNews | OIRMS Small Business Marketing | Scoop.it
PPC advertising has never been recommended as a long-term strategy. With no lasting effects, many internet marketing firms employ pay-per-click (PPC) as a
more...
No comment yet.
Scooped by OIRMS
Scoop.it!

How to Protect Yourself from Failure - After the Setback

How to Protect Yourself from Failure - After the Setback | OIRMS Small Business Marketing | Scoop.it
A failure is a setback that has left scars. When it doesn't scar you, setbacks are learning experiences, but there's no doubt that suffering a setback is difficult. It only turns into an opportunity
OIRMS's insight:

How do you overcome failure? If fear-of-failure or previous failures are affecting you and/or your business then I highly recommend you read this post. Happy Thanksgiving all! 

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

The Brave New World of SEO: Beyond Websites

The Brave New World of SEO: Beyond Websites | OIRMS Small Business Marketing | Scoop.it
We hear it regularly – the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided].
more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Facebook comments by Hertz employees prompts lawsuit

Facebook comments by Hertz employees prompts lawsuit | OIRMS Small Business Marketing | Scoop.it
Allegedly racist and derogatory remarks made on Facebook by a number of Hertz Rent-A-Car employees about an African-American customer are described as a "violent and dehumanizing, racist attack" and have brought about lawsuit.
OIRMS's insight:

Hertz will get some flak for this. Fair? 

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place

Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place | OIRMS Small Business Marketing | Scoop.it
According to today’s post on the Google and Your Business blog, Google Places for Business is rolling out a new Review feature.
OIRMS's insight:

Great new feature, especially for small local businesses! 

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Chris Brogan Shares the Secret to Digital Relationships

Chris Brogan Shares the Secret to Digital Relationships | OIRMS Small Business Marketing | Scoop.it
If you don’t already know who Chris Brogan is, you need to read this. If you do, you won’t need any convincing, skip past the next paragraph. Topic: Customer Experience.
OIRMS's insight:

Recommended read! 

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

5 Times Google Penalized Itself For Breaking Its Own SEO Rules

5 Times Google Penalized Itself For Breaking Its Own SEO Rules | OIRMS Small Business Marketing | Scoop.it
Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had […]
OIRMS's insight:

Bad Google!

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

How much does a lead cost? [INFOGRAPHIC] | THE FUTURE OF COMMERCE

How much does a lead cost? [INFOGRAPHIC] | THE FUTURE OF COMMERCE | OIRMS Small Business Marketing | Scoop.it
The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. To get to us in marketing, brands will have to pay only $35. While Healthcare leads cost almost twice that at $65.
more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Tablets Are Becoming More Important Than Smartphones For Online Shopping, But Retailers Aren't Ready

Tablets Are Becoming More Important Than Smartphones For Online Shopping, But Retailers Aren't Ready | OIRMS Small Business Marketing | Scoop.it
Tablets are overtaking smartphones for mobile commerce.
more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Behavior Flow: Better Insights, Better Marketing

Behavior Flow: Better Insights, Better Marketing | OIRMS Small Business Marketing | Scoop.it
While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in each month for us to slice and dice this data into something useful.
more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Infographic: Why Your Business Should be Mobile-Ready for the Holidays - Marketing Technology Blog

Infographic: Why Your Business Should be Mobile-Ready for the Holidays - Marketing Technology Blog | OIRMS Small Business Marketing | Scoop.it
With Small Business Saturday and Black Friday coming up, this infographic seeks to explain why it’s so important to get your business mobile-ready for the holidays.
more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Programmatic Ad Buying On Mobile Is Rising At An Incredibly Fast Clip, Here's What You Need To Know

Programmatic Ad Buying On Mobile Is Rising At An Incredibly Fast Clip, Here's What You Need To Know | OIRMS Small Business Marketing | Scoop.it
Programmatic ad buying and selling is changing the mobile advertising landscape.
OIRMS's insight:

But just how effective is it? 

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

The Most Memorable Brand Wins and Fails of 2013

The Most Memorable Brand Wins and Fails of 2013 | OIRMS Small Business Marketing | Scoop.it
2013 held plenty of successful marketing efforts as well as plenty of flops. We collected a few memorable examples.
OIRMS's insight:

Epic fail: Peral Izumi's Shoes!

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

The Mysterious Case of the Disappearing Client - OIRMS

The Mysterious Case of the Disappearing Client - OIRMS | OIRMS Small Business Marketing | Scoop.it
When a client disappears or can't communicate in a timely and professional manner it can have a dramitc effect on a firm. We know firsthand. Learn from us!
OIRMS's insight:

Would you care as long as you got paid? 

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Social Selling | Social Media Today

Social Selling | Social Media Today | OIRMS Small Business Marketing | Scoop.it
As the traditional sales cycle process erodes, organizations must fundamentally alter their marketing strategies, and quickly adapt to the social selling ecosystem.
OIRMS's insight:

Social Selling 101

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Google's Matt Cutts Describes How He Finds Low Quality/Spammy Guest Blogging

Google's Matt Cutts Describes How He Finds Low Quality/Spammy Guest Blogging | OIRMS Small Business Marketing | Scoop.it
Guest blogging has been a large topic over the past couple years in the SEO space.In a recent video by Matt Cutts, Google's head of search spam, Matt answered the question:How can I guest blog without...
OIRMS's insight:

When Matt talks, people listen...

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Linksgiving: 10 Things To Be Thankful For This Year

Linksgiving: 10 Things To Be Thankful For This Year | OIRMS Small Business Marketing | Scoop.it
With Thanksgiving just two days away, I thought it was only fitting to discuss what I think we should all be thankful for this year when it comes to link building.
OIRMS's insight:

And what are you thankful for this Linksgiving marketers? 

more...
No comment yet.
Scooped by OIRMS
Scoop.it!

Loophole lets anyone see part of your Facebook friend list, even if it’s set to private

Loophole lets anyone see part of your Facebook friend list, even if it’s set to private | OIRMS Small Business Marketing | Scoop.it
Facebook doesn't think it's a problem, but your friend list isn't as private as you think it is.
OIRMS's insight:

I'm not suprised at all. 

more...
No comment yet.