Oh, when the world goes social net
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Content-Portfolio-Management als strategisches Mindset - toushenne

Content-Portfolio-Management als strategisches Mindset - toushenne | Oh, when the world goes social net | Scoop.it
Es reicht nicht, regelmäßig neuen Content zu produzieren. Das Content-Angebot dominiert schon jetzt die Nachfrage, sodass jeder neue Blogartikel, jede neue Infografik und jedes …
Alexander Kowalak's insight:
"Content in Summe als Portfolio zu verstehen und entsprechend zu behandeln erfordert ein Umdenken. Wer Content nicht in seinen kleinsten Teilen versteht und lernt, Synergiepotenziale zu erkennen, wird sich langfristig schwer tun effizient zu skalieren. Die Wahl der passenden Tools ist dabei nicht unwichtig, aber eben nur zweitrangig. Denn wie heißt es so schön: A fool with a tool is still a fool.“
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The Most Underappreciated Metrics In Social Media Marketing

The Most Underappreciated Metrics In Social Media Marketing | Oh, when the world goes social net | Scoop.it
If you can get many people to view, consume and enjoy your content, great! But the objective is to convert fans into customers. The only way to know if you're
Alexander Kowalak's insight:
„It is easy to focus on “vanity metrics” like followers, friends, likes and shares. Don’t spend too much time analyzing these feel-good metrics. They usually don’t tell the whole story. … Social media metrics can generally be broken down into four categories: 1. Consumption metrics measure the sheer number of people who viewed, read, downloaded, listened to or otherwise absorbed your content. 2. Sharing metrics measure how much your content resonated with your audience and how frequently they shared it on their own channels. 3. Lead-generation metrics reveal how frequently your content resulted in the generation of a lead. 4. Sales metrics show which elements actually led to a sale.“
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Pflanzenkommunikation: Die Eiche musiziert und der Tabak quasselt

Pflanzenkommunikation: Die Eiche musiziert und der Tabak quasselt | Oh, when the world goes social net | Scoop.it
Biologen hören sich im Wald nicht nur Tiere an, sie lauschen auch den Gesprächen von Pflanzen. Das Grünzeug ruft um Hilfe und spricht untereinander über das Wetter.
Alexander Kowalak's insight:

We didn'nt start the fire, it was always burning since the world's been turning.

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Guerilla-Produktlaunch, Viral Trend Marketing - from: manager magazin (german)

"...mit unserer Kultur konnten wir das Fahrrad entwickeln und mit einem schlanken Budget auch vermarkten, ohne in der Zentrale nachzufragen."

 
Alexander Kowalak's insight:

Product demonstration documented on a tumblr blog. Very neat to the main homepage. Story telling. Low budget. Crazy/viral. Don't explain - make a showcase from it.

An excellent example. Keep in mind.

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Teacher Collaboration: When Belief Systems Collide

Teacher Collaboration: When Belief Systems Collide | Oh, when the world goes social net | Scoop.it

Check out these six, educational ideologies that influence a teacher's decision-making: Religious Orthodoxy, Cognitive Process, Self-Actualization, Technologist, Academic Rationalism, Social Reconstructionism.  Which one represents you?


Via iPamba
Alexander Kowalak's insight:
"It's just that when we're not clear about where we're all coming from, or which beliefs are determining our decision-making, conflict can arise. I offer these descriptors to you in the hopes that they’ll spur some conversations and reflection."
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30 Dinge, die du in den sozialen Netzwerken vermeiden solltest | Online Marketing News

30 Dinge, die du in den sozialen Netzwerken vermeiden solltest | Online Marketing News | Oh, when the world goes social net | Scoop.it
Social Media hilft dir, deiner Marke einen Namen zu machen. Es gibt jedoch 30 "No-Go's", die du unbedingt vermeiden solltest.
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The newsonomics of The New York Times’ Paywalls 2.0

The newsonomics of The New York Times’ Paywalls 2.0 | Oh, when the world goes social net | Scoop.it
The Times set the agenda for the newspaper industry with its metered paywall. Will its new round of paid digital products — coming next year — do the same?
Alexander Kowalak's insight:

paywall 2.0, 56% digital reader revenue 150 million, 727000 digital-only subscribers, metered paywall, paid digital products, revolution of rising reader revenue, advertising revenue shrink both print and digital, newsonomics new confidence, all-access digital pay strategy, all-you-can-eat subscription model, new customers but dont (sign'ly) cannibalize the customer base, new niche products, food&dining content (video, how-tos), food outlet partner, wow-effect, "Julia" demo,  to be cont'd

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