The state of filmmaking and watching is an ever-moving target. There are the concerns about filmmakers, even those with heavy-hitting last names like Spielberg and Lucas, struggling to get Hollywood to back their projects. Then there are concerns that the studios are pricing themselves out of the market because they expect all cinema houses to have digital projectors. That in turn forces the theaters to charge $16 for a popcorn and soda combo. And if you want to catch a new release in the theater, do so on the first week because if the box office returns aren’t high enough, the film will have a short theater life and the hope is to capture those dollars in rentals, movie purchases and overseas distributors.