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The Role of Data in the Attention Economy

The Role of Data in the Attention Economy | Offshoring | Scoop.it

“95% of data is fluff”
The panel divulged that despite the increasing amounts of data available, only 5% is truly valuable. Tony referred to this as the “95 – 5 rule”, and panelist Ben Jankowski of MasterCard, added, “data ages like fish, not wine.” Therefore, it’s not only important for companies to use the right data, it’s about using it as close to real-time as possible, for maximum success.

Start small, aim big
All panelists agreed big data is great, yet it was clear that it is necessary to start small. It is recommended to take a stepped approach, and find success in each step before continuing to the next. Tony went on to explain that in helping customers use data, the first challenge to overcome is reach. Once you have your hands around that, you can focus and improve upon your creative....


Via Doug Hall
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Jeff Domansky's curator insight, September 22, 2015 9:38 PM

Love the quote from Ben Jankowski of MasterCard: “data ages like fish, not wine.” As always, It's not the fish,  it's how you prepare it and serve it that matters.

outlineluge's comment, September 23, 2015 2:52 AM
Its really good :)
s y m's curator insight, September 23, 2015 8:51 AM

Scrap dealer http://scrapvendor.com

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Save Time and Be More Productive with SaneBox’s @SaneRemindMe

Save Time and Be More Productive with SaneBox’s @SaneRemindMe | Offshoring | Scoop.it
Kim Dunkason's insight:

What a great idea has anyone tried this?

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How Omni-Channel Marketing Will Evolve in 2014 (and Why It’s Time for You to Embrace It)

How Omni-Channel Marketing Will Evolve in 2014 (and Why It’s Time for You to Embrace It) | Offshoring | Scoop.it
Balihoo CEO Pete Gombert explains how the evolution of Big Data will have a major impact on the maturity and widespread adoption of omni-channel marketing in 2014.

Via Thomas Faltin
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BusinessMirror - Philippine BPO industry gets a big boost

BusinessMirror - Philippine BPO industry gets a big boost | Offshoring | Scoop.it
The online version of the Philippines' leading business newspaper features virtually all the stories and statistical data available in the print edition.
Kim Dunkason's insight:

An interesting artilce as India tries to regain its previous BPO strength many other competitors are lining up behind them such as China, Philippines’s, Thailand, Indonesia and Malaysia. Who will win and why?

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