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Create Great B2B Content

Create Great B2B Content | Offline Marketing | Scoop.it

This how to guide by Sylvia Jensen, highlights nine tips to ensure a great content strategy:

Start with the objective

All too often objectives are far-reaching and/or fuzzy 

Understand your audience

Don’t lose focus on who will be reading your content and where possible identify personas

Avoid product- and sales-driven content

Create content about what you know, not what you sell

Invest and market your content

Create a unique point-of-view because you are competing with every publisher, bloggers, trade journals, Twitter influencers, and even daily newspapers

Create a content calendar

The content you create should be planned, yet flexible enough to adapt to inspiration

Build a content team

Your colleagues are vital to the creation, distribution and socializing of your content, inspire them to contribute

Recycle your content

Wherever possible repurpose and recycle your content and share across all platforms.

Check this great presentation by Scot McKee on content recycling.[PDF] http://bit.ly/SabzgX

Find a chief content officer

While everyone in a company may be responsible for content, one person needs to be accountable for it

Be interesting 

Content marketing is a new strand of marketing DNA. If you lack the skills internally then hire a journalist or a specialty agency to work with you.

 

By Sylvia Jensen.  http://bit.ly/Snc32P

Source. http://bit.ly/Q27jSj

Graphic and B2B Marketing Summit video presentation. http://bit.ly/SadqlR

By Scot McKee. http://bit.ly/SSatGQ


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maxOz's comment, September 28, 2012 12:46 AM
Thanks Jeff, appreciate your input, have a great weekend! Michele
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Four Steps to Increasing Your Web Presence

Four Steps to Increasing Your Web Presence | Offline Marketing | Scoop.it
Having a web presence is no longer option; companies must actively try to reach potential customers using the power of the Internet.

 

Further, companies should try to integrate as many different venues of web development as possible to reach as many demographics as they can. Here are four steps to increasing your web presence.


1. Start and maintain a blog
Blogs are a great way to reach new customers. It is important that the blog is not used as an overt sales platform; it must be primarily informative or entertain. With regular updates, it is possible to gain a large and loyal following who will provide links from their own websites or blogs. You can also use traditional techniques for gaining new readers such as link exchanges, guest posts and commenting on other blogs. Blogs also grant a bit of freedom, so do not be afraid to use it to take some risks.


2. Double down on social media
By now, most companies and businesses have a presence on social media. Many, however, have not put forth the effort necessary to make their social media properties work for them as well as possible. Consider running promotions to get more followers; discounts or even free products can help. Promising to donate a certain amount of money to a charity once the account reaches a particular milestone can help as well. The best long-term strategy, however, is to post entertaining or informative information on the page. The ultimate goal should be to get followers to share your posts with their friends.

 

3. Give video a shot
Internet video is constantly becoming more popular. With the increased bandwidth of typical Internet connections and the availability of video-hosting services, the Internet has the infrastructure and the technological capability necessary to spread videos far and wide. Companies can check out an official host review to see if a particular host has the capabilities to match their needs. By using videos, those running a company can give it a personal touch that text cannot match. Video also reaches out to Internet users who would rather watch a video than read an article.

 

4. Target mobile Internet users
The fastest-growing demographic on the Internet is users with mobile devices. These devices, however, are not simply smaller laptops; their capabilities are advanced, but their screen sizes are too small to display normal websites, and their input methods are radically different from the mouse and keyboard standard. By specifically targeting mobile platforms, a company can tap into a large segment of users.

 

The Internet provides a tremendous number of users, and this base of users is growing every day. With a bit of labor and some creativity, it is possible to tap large segments of the Internet’s population who have not yet been reached in an effective manner.

 

 


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Social Rocks Ecommerce [infographic]

Social Rocks Ecommerce [infographic] | Offline Marketing | Scoop.it
Infographic on Social Sharing and Ecommerce (Did you know?

 

Marty Note
As a director of Ecommerce I saw cross talk between our "channels". We may have organized our world into neat little columns of data, but people could care less. Our best shoppers bounced into PPC, organic, email and social like lightening bugs on a summer night. This infographic provides new data for why social is any Director of Ecommerce's best friend.
Marty

 


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CloudCrowd on Facebook | Facebook

Facebook is a social utility that connects people with friends and others who work, study and live around them.
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How B2B Marketers Can Succeed on the 6 Big Social Networks

How B2B Marketers Can Succeed on the 6 Big Social Networks | Offline Marketing | Scoop.it
Learn how B2B companies can excel at social media marketing on Pinterest, Facebook, Twitter, LinkedIn, Google+, and YouTube.

 

LinkedIn: Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter?

Pinterest: How on earth does a B2B organization use Pinterest to feed its marketing machine?

Twitter: There is certainly tremendous potential to enhance your B2B marketing initiatives on Twitter.

YouTube: If you're creating videos for your B2B marketing now, or you plan to in the future, make sure you leverage YouTube in the following ways to make it successful.

Google+: If you decide to spend some time marketing your business on Google+, here's how you can do it successfully!

Facebook: B2B marketers shouldn't be missing out on Facebook! Here's how you can turn what started as a friend-to-friend social network into a business-to-business one.


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How To Gather Content for Social Media From Employees | Business 2 Community

How To Gather Content for Social Media From Employees | Business 2 Community | Offline Marketing | Scoop.it
There are two groups of people that will always have the best perspective on your business: your customers and your ground level employees.
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cmo-2-01.png (933x2700 pixels)

cmo-2-01.png (933x2700 pixels) | Offline Marketing | Scoop.it
@riaroerink guide to inbound #marketing #infographic http://t.co/NsAYzyX5...
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Why Every Social Media Manager Should Be Under 25 - NextGen Journal

Why Every Social Media Manager Should Be Under 25 - NextGen Journal | Offline Marketing | Scoop.it
No one else will ever be able to have as clear an understanding of social media as our generation, no matter how much they may think they do (I disagree pretty strongly with this article, but the comment thread is pretty entertaining -
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Two Recent Changes To Facebook Insights | Small Business Mavericks

Two Recent Changes To Facebook Insights | Small Business Mavericks | Offline Marketing | Scoop.it
Facebook Insights has recently made a few changes to its analytics product Insights regarding how it measures Reach.
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New Social Media Definition of Mass Market - The Engaging Brand

New Social Media Definition of Mass Market - The Engaging Brand | Offline Marketing | Scoop.it
Social media has connected the world in a way that our forefathers could never have imagined. It has expanded the market for small businesses and global brands alike, allowing you to talk to a mass audience.
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A Guide To Social Media Images (Infographic) | Business 2 Community

A Guide To Social Media Images (Infographic) | Business 2 Community | Offline Marketing | Scoop.it
At Original Ginger, we know how difficult it can be for businesses to keep track of all of the latest social media trends and platforms.

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Why It Is Bad to Take Advantage of Global Tragedies on Social Media

Why It Is Bad to Take Advantage of Global Tragedies on Social Media | Offline Marketing | Scoop.it
#fail http://t.co/GSdZggkH...
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A B2B marketer’s guide to Instagram | Articles | Home

A B2B marketer’s guide to Instagram | Articles | Home | Offline Marketing | Scoop.it
Sepia tones have never been so profitable.

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StartupID - Scoop.it: Marc Rougier @marcfuseki (video interview)


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99 New Social Media Stats for 2012 | The Social Skinny

99 New Social Media Stats for 2012 | The Social Skinny | Offline Marketing | Scoop.it
99 SOCIAL MEDIA STATISTICS! Find out the latest Facebook, Pinterest, Twitter, YouTube, Social TV, Mobile, social business statistics and more for 2012. Hurrah! (62% of adults worldwide now use social media.
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Sales, Sales, Sales. The Comprehensive Course with Tamara Lackey

Sales, Sales, Sales. The Comprehensive Course with Tamara Lackey | Offline Marketing | Scoop.it
People love to buy ... but people hate to be sold to. If this is true for you, too, why would you ever want to be perceived as a salesperson?
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Social media plays growing role in spreading word of tragedy

Social media plays growing role in spreading word of tragedy | Offline Marketing | Scoop.it
The tweets came in soon after a gunman opened fire in a crowded Colorado movie theater. I'm safe. I survived. I made it out.
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Social media tells story of S.A. woman killed in theater shooting

Social media tells story of S.A. woman killed in theater shooting | Offline Marketing | Scoop.it
Just minutes before the Colorado movie theater shooting suspect opened fire, Jessica Ghawi sent out a tweet.
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Content Marketing Account Manager-SEO/Online Marketing (financial district) — Looking For Marketing Jobs

Brafton is the news and content marketing agency that creates Custom News and Content as a marketing and search engine optimization (SEO) strategy for website owners.
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11 Killer Content Marketing Tips for Your Blog | Business 2 Community

11 Killer Content Marketing Tips for Your Blog | Business 2 Community | Offline Marketing | Scoop.it
For small and offline businesses to remain competitive in their respective industries, they must go beyond their usual marketing strategies of using print (11 Killer Content Marketing Tips for Your Blog http://t.co/wTjXewcx...
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Wealthy Investors Turn to Mobile, Social Media in Droves - On Wall Street

Wealthy Investors Turn to Mobile, Social Media in Droves - On Wall Street | Offline Marketing | Scoop.it
More and more affluent investors are looking to mobile devices to review finances and check up on their social media accounts.
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How can social media monitoring tools help your business? | SmartBlogs

How can social media monitoring tools help your business? | SmartBlogs | Offline Marketing | Scoop.it
Say your business runs a marketing campaign and you want to measure how much it increased your revenue. The problem is, so many other things happened at th (How can #socialmedia monitoring tools help your business?
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Twitter: The many faces of social media users | Anne Chmelewsky | Independent Editor's choice Blogs

Twitter: The many faces of social media users | Anne Chmelewsky | Independent Editor's choice Blogs | Offline Marketing | Scoop.it
A few months ago, I received a message from a friend saying something along the lines of ‘You haven’t tweeted in a while, is everything OK?’ - At first it seemed like such a random thing to say. Does tweetlessness indicate illness?
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Social Media Marketing- First Choice Of Marketers

Social Media Marketing- First Choice Of Marketers | Offline Marketing | Scoop.it
social media marketing Is now considered as the most reliable and successful marketing trend which gives with high return on ivestments and sales growth.
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Content Marketing World | Sneak Peek of CTL ALT DEL, Mitch Joel's Keynote Session at Content Marketing World [VIDEO]

Content Marketing World | Sneak Peek of CTL ALT DEL, Mitch Joel's Keynote Session at Content Marketing World [VIDEO] | Offline Marketing | Scoop.it
Arnie Kuenn chats with Mitch Joel, of Twist Image, about his opening day keynote presentation, CTRL ALT DEL – at Content Marketing World.
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