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10 Content Marketing Tools for Creation, Distribution and Analytics

10 Content Marketing Tools for Creation, Distribution and Analytics | Of Social Interest | Scoop.it

Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....

 

When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.

 

The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix....


Via Jeff Domansky
Shelley Kotzé's insight:

Content Marketing is vital for any company who is online.  Here are some great points on how to make your content marketing easier!

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Katerina Diamantaki's curator insight, October 10, 2013 3:43 AM

New tools and platforms of content creation and content management to experiment with.

 

malek's curator insight, October 10, 2013 6:50 AM

No matter how many tools you know, there's always new one you never heard of.  I'll take it for our "Thanks Giving" Canadian version.

Thank you Jeff

Ali Anani's curator insight, October 11, 2013 12:25 AM

Quite interesting. I advise exploring the ten tools as they are educational and of interest

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Rescooped by Shelley Kotzé from Public Relations & Social Media Insight
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10 Content Marketing Tools for Creation, Distribution and Analytics

10 Content Marketing Tools for Creation, Distribution and Analytics | Of Social Interest | Scoop.it

Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....

 

When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.

 

The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix....


Via Jeff Domansky
Shelley Kotzé's insight:

Content Marketing is vital for any company who is online.  Here are some great points on how to make your content marketing easier!

more...
Katerina Diamantaki's curator insight, October 10, 2013 3:43 AM

New tools and platforms of content creation and content management to experiment with.

 

malek's curator insight, October 10, 2013 6:50 AM

No matter how many tools you know, there's always new one you never heard of.  I'll take it for our "Thanks Giving" Canadian version.

Thank you Jeff

Ali Anani's curator insight, October 11, 2013 12:25 AM

Quite interesting. I advise exploring the ten tools as they are educational and of interest

Rescooped by Shelley Kotzé from Public Relations & Social Media Insight
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The Definitive Guide to Online Reputation Management | KissMetrics

The Definitive Guide to Online Reputation Management | KissMetrics | Of Social Interest | Scoop.it

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts. ...No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 5, 2013 3:20 PM

Nice reputation management wake up call.

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Social media marketing 101 by Niche Training

We will cover: Imagine being able to market to thousands of people without leaving your office, where the cost of an advert is cents instead of tens of thousands of rands, and where you control the tone and content without having to wait for advertising agencies. That is what social media marketing affords you, whether you are a solo entrepreneur or a larger organisation.

 

This four hour session starts over breakfast and introduces social media and the main strategies for communicating your marketing message to your audience. Comprehensive notes will be provided to ensure that you can take home these strategies and work them into your business marketing plan.

 

Goals and strategies
• Using an editorial calendar to plan your messaging
• Using Google Alerts to see how effectively you are achieving your goals
• Online networking and building your reputation
• Using Hootsuite to post to multiple sites simultaneously

 

Blogs and websites as foundations
Why the blog is the cornerstone of a social media campaign
• Have the power to promote your brand or cause
• Educating your clients
• Be generous with information - it indicates that you have so much more besides
• Be 'findable' by search engines
• Draw out a dialogue with clients
• Finding topics to write about

 

Who are you?
Using Facebook, Linked In, and Twitter for two purposes:
• So that Google can find you
• To build community with your tribe of followers
• Whether to brand yourself or your business

We also discuss:
• Creating personal name recognition
• Building your reputation and establishing credibility
• Leveraging long lost and tentative relationships
• Finding decision makers
• Creating valuable connections and networks
• Should you be branding you or your business?

 

Bonus track
• A very brief look at applications like YouTube, Podcasts and Hootsuite
• Provide the same information in different media to meet different needs
• Using Google Reader to read and learn from other people's blogs
• A list of definitions are provided to assist you
• A list of good blog posts and other social media sites are provided as options to follow
• How to use press releases in your social media, whether or not they have been used in the press
• A social media landscape and background is provided to explain how it all comes together

 

The course costs R950 and discounts apply for either multiple bookings or early payment.
R950 and credit card facilities are available when booking online. (Includes breakfast)

 

More online at http://nichetraining.co.za/web/social-media-marketing-101/

 

Date: 16 August 2012
Abbadale B&B
1 Keurboom Road
Newlands
Cape Town

 

Venue


Date: 16 August 2012
Time: 10:00 PM
Location: Cape Town

Contact: Charlotte Kemp
Company name: Niche Training
Telephone number: 0824919252
Email address info@nichetraining.co.za

 

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Online Reputation Management 101: Considering the Conventional Wisdom About Online Reviews

Online Reputation Management 101: Considering the Conventional Wisdom About Online Reviews | Of Social Interest | Scoop.it
It is growing increasingly well-known and well-documented that online rating and review sites are essential concerns for today’s businesses and brands—that
Shelley Kotzé's insight:

Reputation management is becoming increasingly important in the digital age. However, according to ReputationChanger.com you don't have to comment on every single review about your product or brand. Read the article for more great advice. 

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Mobile Entertainment Africa

Mobile Entertainment Africa returns to Cape Town on August 29 and 30. Building on the success of the critically acclaimed and sold out inaugural event, MEA2012 will once again feature a superb format, top notch 5* venue and a best-in-class speaker faculty.

 

Mobile Entertainment Africa is firmly established as Africa's leading event focusing on the mobile entertainment ecosystem and the 2012 edition is on track to exceed the achievements of last year's event.

 

Key contributors include Emma Kaye (Bozza), Mike Sharman (Retroviral), Lynne Gordon (Brandtone), Ryan Van Jaarsveld (7Dffrnt Knds of Smke), Michelle Atagana (Memeburn) and Eric Edelstein (evly.com).

 

For more information on Mobile Entertainment Africa 2012 visit http://entertainment-africa.com or send an email to info@allamber.co.uk. As always, ticket subsidies are available for start-ups and developers.Venue

Date: 29 August 2012 to 30 August 2012
Time: 09:00 AM - 05:00 PM
Location: One&Only, Cape Town
More info: The five star One&Only Cape Town Hotel is located on the Victoria & Alfred Waterfront and is South Africa's premiere urban chic resort. Full details at http://capetown.oneandonlyresorts.com

Contact: Matthew Dawes
Company name: All Amber
Telephone number: +44 1376 521 170
Email address info@allamber.co.uk

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20 Great Social Media Voices (And How To Develop Your Own)

20 Great Social Media Voices (And How To Develop Your Own) | Of Social Interest | Scoop.it

Have you ever thought how others perceive your brand's voice in the online world? If not, this article from Marketingland.com is a must-read.

 

Aug 13, 2012 at 12:36pm ET by Courtney Seiter

 

You’re doing everything right in social media marketing: you’ve got buy-in from bosses, a strategy for success, ROI all figured out. But if you don’t have a brand voice, you’ll never get from mediocre to amazing.

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