As a Blue Growth sector, coastal and maritime tourism has been identified as an area with special potential to foster smart, sustainable and inclusive Europe. Europe’s coasts combine a rich maritime heritage and tradition with an unrivalled diversity of landscapes and natural refuges. Its oceans and seas are known for its biological richness and indescribable beauty.
Unsurprisingly, coastal and maritime tourism constitutes one of the most important touristic thematic sub-sectors in Europe. With more than 2.36 million people employed, coastal and maritime tourism represents 1.1% of the total EU employment. Aware of this potential, the European Commission is currently developing a strategy to provide Europe with complementary tools to foster a smarter, more sustainable and inclusive coastal and maritime tourism in Europe.