Social selling is the process of selling products and services through social networking sites like Facebook, Youtube,LinkedIn, Twitter and others. It is not as easy as you may think, and involves a lot of intricacies. Nowadays, a lot of businesses are creating social media accounts in order to sell their products and services through social media.
Social selling has become the buzz word and companies are putting the best of their efforts to do it. However, there are many companies that make the mistake of hiring a novice to maintain their social media campaigns. Make sure you don't do it. Newbies can't understand the nitty-gritties of social media and social sales leads. Trusting them to handle your social media campaigns can seriously hinder your chances of making sales through social media.
There are some fantastic social media monitoring tools in the market, available at every price-point.
They’re great for managing your feeds, multiple accounts, following your favourite topics and tweeters, and can, with advanced use, help you to find sales leads from social media. However, even the best tools still require a heavy time investment if you are to find real, quality social sales leads, and miss vital results due to limited data and search functions.
That’s why we at Odimax find and deliver quality social media sales leads for you.
We know the challenges of being a small business – there are only so many in the team, each with their own responsibilities, and having to dedicate another resource to social media sales lead generation is an expense few companies can afford.
We take your lead criteria – be that location, position, company size, age, etc., – and find social media users who are stating their intent to buy your product or service, searching the entirety of the Twitter fire hose to get you results.
Today’s social media marketing campaigns have a big job to accomplish for brands. They are a vehicle for consumers to discover new products and engage with brands, but companies now expect them to close the deal and drive revenue, converting an online audience into loyal customers.
When your social media tactics are in line with your marketing goals, you’ll find it easier to improve and measure your ROI.
A huge proportion of customers are now relying on social media to guide their purchases, giving businesses incredible opportunities to make connections and sales through these new channels, but what are the best tactics to get great ROI from social media activities?
1). Use social media to promote your offers and content
2). Tag your URLS and track your traffic
3) Analyse your marketplace
4) Engage people
5) Keep content premium
7) Use social media to find leads
follow odimax.com to find out more and stare improving your social media #ROI !
Social media is fast becoming a huge tool for influencing consumers, but there is a lot of debate among marketers about whether it actually drives sales, as the term “social selling” becomes increasingly common in business conversation. The difficultly lies in tracking consumers’ paths from initial social media interaction through to purchase – so often its value only attributed to early stage branding and awareness.
It cannot be denied, however, that social media platforms, such as Facebook and Twitter, drive intent – sharing photographs and expressing likes has become a new language for consumers – and these new, public interactions have given businesses an entirely new level of reach and influence. Where better to find likeminded consumers than within the friendship groups of those who are already loyal to your brand?
Research has shown that Twitter, Pinterest and Facebook are all strong arenas for convincing a social media user to go from a ‘like’ to a purchase. The effectiveness of each of these platforms varies depending on the product category – content is presented and shared sufficiently differently to have a marked effect on conversion rates.
This morning I was talking to a friend of mine, who runs a company making business intelligence reporting tools. They have the power to collect the data, analyse it and to present it in a meaningful way. When I asked about their social media presence, they said they have a page on Facebook and a profile on LinkedIn. I than proceeded to ask ‘why do you have these pages?’ to which he replied ‘because every company has one’.
In April 2005, Thomas L. Friedman published bestselling book, The World Is Flat, which suggests that the most crucial development of the early 21st Century was the globalization of international markets, and discusses the importance of this global “flattening”. As international business people, we can appreciate his thinking. However, the writings and TED Talk of Pankaj Ghemawat -Actually, the world isn’t flat- argue strongly against Friedman’s assertions, and we have to say, we’re inclined to agree.
Do you run a business? Want to increase the sales of your business? You first need to know how to generate leads. A lead generation strategy is the method of stimulating and capturing audience interest in a product/service for the purpose of developing the sales pipeline.
Different strategies can be followed for lead generation.
Here I have discussed about the most important lead generation strategies. Follow them if you really want to increase the sales of your business.
Finding the best methods to get more leads and sales is an important part of the online marketing procedure. After all, a steady flow of good quality leads and sales allows entrepreneurs to plan ahead with more confidence. Here we have discussed some effective lead generation strategies, which you can use for increasing the sales of your company. One major mistake that entrepreneurs often make is that they rely only on one or two of the below mentioned sources for generating leads, or focusing on one which doesn’t work well for their industry. Business owners must never follow this approach because if one lead source stop a delivering, you will be in big trouble. So, if you are a business owner, make sure you follow all these strategies for your business.
Social media is a two way street. Users both upload and absorb content, either leisurely or with purpose. Usage is unpredictable and has its own trends – these can be difficult to foresee, however, but when it comes to making sure your content is what they are looking for and engaging with, there are a few basic rules to make sure they turn to you.
The popularity and openness of social channels has led to a growth in the number of users utilising their digital networks to search for information, particularly when they need to make a purchase of some kind.
The majority of individuals using social media to search are not specialists – the reason they are searching the social space is to locate a piece of information, guidance or advice that will help them to reach a conclusion. These searches can be keyword combinations plugged into the search box, or enquiries posted as status updates, inviting feedback and contributions from the online community. Providing content – text, photos, images, infographics, videos, etc. – that satisfies and answers these queries and inspires an action should be the goal for any business that wants to make sales on social media.
Nowadays social media monitoring software is used extensively by businesses. Do you know why? With it, businesses are able to monitor their competition, learn what people are saying about their company and where they are saying it, understand the industry trends, discover influencers, solve customer problems, measure effectiveness of their marketing campaigns, and so on. This software is proving to be very beneficial for the businesses that are using it. Just imagine the advantages it is providing! Here I will discuss how social media monitoring software is helping businesses grow.
Track your brand online
Monitor the competition
Improve customer service
Measure the success of social media marketing campaigns
Do you know how to turn social users into valuable leads and potential clients? It is possible through quality content. Your content for social media must attract new fans, followers, clients, and generate leads for your company.
Selling through social media platforms has become a trend now and businesses are getting great leads through social media. Read this blog to know the do’s and don’ts of selling through social media platforms.
Irrespective of having a great chance to start and maintain meaningful online dialogues with their consumers, most brands treat social media as a broadcast platform. Businesses should understand that putting time into creating and posting useful and informative content leads to consumers commenting and engaging.
Social media is no more ‘purely social’. It has changed from being completely social to what is termed as a ‘business tool’. In fact, now a lot of companies are using the different platforms of social media like LinkedIn, Twitter and Facebook for recruitingthe right people for jobs. This trend is expected to grow more in the future.
It has been seen that people, in their busy schedules, use social media platforms to know about their social networks, what is happening in their industry, and to update their status and changes in job role. The trend started a few years back and is growing significantly every year. Most of these updates are in fact giving recruiters the information link to reach the right people for specific jobs in their companies.
The hashtag has become synonymous with social media and the online world. They enable marketers and users to identify content and conversations that are relevant, similar, or of interest to you and your target audience. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used properly, hashtags can be infinitely powerful. They are able to build a brand, increase reach, create communities, create a buzz around an idea or event, and positively impact loyalty from customers.
Simply put, hashtags are labels. They are a great way to track content on Twitter and other social media platforms. They help people find information on the topics they are interested in – they are clickable and redirect users to a page that displays all messages and images that use the same hashtag. This use of hashtags enables people to sort and sift all social media posts and interact only with relevant content.
Social selling is not just selling through social media platforms like Facebook, Twitter or LinkedIn. It is something more than that. It is about building a strong relationship with your target audience and nurturing them on their chosen network, allowing social sales to occur naturally.
It is not just a process where sales occur via promoting of products and services in social media platforms. Almost all companies being engaged in social media activities.But this job is not for a novice. Someone with established social media expertise should be hired for handling your social media activities or else all your efforts will be in vain.
Odimax has been invited to attend the major tech conference in the United States: Collision conference, taking place on May 13th and 14th, 2014 in Downtown Las Vegas. The firm is very happy to have been asked to join this event.
Collision Conference is The Summit Team’s first major tech conference in the United States. Odimax is selected as a world-class startup and is thus invited to exhibit alongside other world-leading enterprises at this conference. It is a great opportunity for the company to showcase its innovative social sales lead generation technologies that offer businesses real value from social media conversations. The company can now show alongside some of the world’s top startups, following in the footsteps of Waze, Stripe, Uber, Vine, Coursera and more.
Odimax, launched a new social sales lead portal for the travel industry at www.odimax.com/travel/ – a place for those selling travel solutions, packages, insurance, and more, to pick up identified social sales leads with real intent to purchase.
We had a hunch that social media was a primary resource for consumers looking for holiday ideas, suggestions, recommendations, deals, tips, and insurance – it turns out we were right!
With over a billion collective users; social media is certainly well populated. It is also – more importantly – actively populated by users who are constantly uploading and adding input. Increasingly, consumers are turning to social media for guidance, inspiration, recommendations or reviews about products and services which directly affect or interest them.
To interpret when your consumers are turning to social media you need to investigate why they are turning to their networks, and how far along they are in the sales process when they do so.
For a consumer searching for inspiration about particular products or ideas, different social platforms perform slightly different functions.
Approaching people on social media is a relatively new aspect in the constantly developing social media sales process. It shares some similarities with other methods of approach, but remains very different to talking to someone face-to-face.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.