Robin Good: Good video with Margot Bloomenstein, brand and content strategist, being interviewed and explaining, in very simple terms what "is" and what "it is not".
This is a good introduction to what content curation is, and how it is done as it would be explained to someone who knows nothing or very little about it.
Good material to show to top management, executives and to those who may be a bit skeptical about the benefits of doing it as well as for those who are just starting to explore this activity.
"It’s not about hoarding content indiscriminately, says Bloomstein. You have to have goals in mind from the outset.
Not every bit of content you come across will be relevant to your audience, either.
The content curation process is intended to determine what is and isn’t important, in addition to what your readers want to see. Then, it’s your job to get that content in front of them."
To the point. Recommended. 8/10
Video 1':19": http://youtu.be/46tTz1IpzOw
Via Robin Good, Gerrit Visser