Ken's Odds & Ends
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Ken's Odds & Ends
Links that I want to share and remember because they made me think more deeply on a topic. Warning: I do engage in some 'linkdumping' here. This is not a true curation page.
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6 Digital Metrics You Should Be Watching

6 Digital Metrics You Should Be Watching | Ken's Odds & Ends | Scoop.it
The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level.
Ken Morrison's insight:

Time spent per page.

Retweets

Unfollows and defriends

7-day and 30-day active users

Exit page/last page visited.

Human response lag

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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | Ken's Odds & Ends | Scoop.it

 

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 

Landing pages are more critical than ever for non-profits who want to do a better job segmenting their messaging to their various constituencies.  - Ken

 

http://www.2080nonprofits.org

 


Via Agostino Caniato, Robin Good, Ken Dickens
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10 Ways to Master Facebook's EdgeRank Algorithm to Reach More Fans

10 Ways to Master Facebook's EdgeRank Algorithm to Reach More Fans | Ken's Odds & Ends | Scoop.it
Hmmm...that title sounds like it was written by an engineer. Perhaps a better title would be: Phooey on You EdgeRank. I Know How to Reach My Fans Desp
Ken Morrison's insight:

EdgeRank = Everything.  If you are spending the time to create content, you should take the time to help it get seen. You can only do that by learning the EdgeRank Algorithm.

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