Ken's Odds & Ends
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Ken's Odds & Ends
Links that I want to share and remember because they made me think more deeply on a topic. Warning: I do engage in some 'linkdumping' here. This is not a true curation page.
Curated by Ken Morrison
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Rescooped by Ken Morrison from Just Story It Biz Storytelling
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25 Quotes for the Dedicated Storyteller/ Content Strategist

25 Quotes for the Dedicated Storyteller/ Content Strategist | Ken's Odds & Ends | Scoop.it
SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.

Via Karen Dietz
Ken Morrison's insight:

My favorite is:

"People don't pay attention to advertising. They pay attention to what interests them. Sometimes that is advertising."

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Karen Dietz's curator insight, February 25, 7:42 PM

What a fun piece for a Friday when the week is finally winding up. There are 25 slides here filled with quotes about stories and content that will inspire you -- or at least get you thinking :) 


Have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

ozziegontang's curator insight, March 4, 4:40 PM

With these friends of mine that I follow, I can only say read their insights.  Karen's one of those to be followed. ozzie MIndfulness.com

ozziegontang's curator insight, March 4, 4:42 PM

With these friends of mine that I follow, I can only say read their insights.  Karen's one of those to be followed. ozzie MIndfulness.com

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6 Digital Metrics You Should Be Watching

6 Digital Metrics You Should Be Watching | Ken's Odds & Ends | Scoop.it
The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level.
Ken Morrison's insight:

Time spent per page.

Retweets

Unfollows and defriends

7-day and 30-day active users

Exit page/last page visited.

Human response lag

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Everything You Need to Know About Facebook Sponsored Stories

Everything You Need to Know About Facebook Sponsored Stories | Ken's Odds & Ends | Scoop.it
There are more than 10 different types of Facebook Sponsored Stories. They are easy and efficient to create. Here's the what, why and how...
Ken Morrison's insight:

Are your Facebook page views going down?  Are you considering purchasing a sponsored Story? This short post will make everything much more clear.  For about six weeks, the Facebook page that I manage has experienced a lull in traffic.  I simply do not know what has caused the siginificant drop in traffic.  During that time, I have seen some brands market sponsored stories very well and others have a lot to learn. I am glad that I read this article to help me know my options more clearly.

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Ken Morrison's curator insight, June 18, 2013 8:58 AM

Are your Facebook page views going down?  Are you considering purchasing a sponsored Story? This short post will make everything much more clear.  For about six weeks, the Facebook page that I manage has experienced a lull in traffic. I simply do not know what has caused the siginificant drop in traffic. During that time, I have seen some brands market sponsored stories very well and others have a lot to learn. I am glad that I read this article to help me know my options more clearly.

 
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The 7 most interesting social media stats and what to learn from them

The 7 most interesting social media stats and what to learn from them | Ken's Odds & Ends | Scoop.it
Over 1,2 billion people are on Twitter, Facebook and co., say the latest social media stats. Does it matter? The latest social media stats reveal what's going on:
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Yes, You Can Learn to Sell

Yes, You Can Learn to Sell | Ken's Odds & Ends | Scoop.it
The skills of a great influencer are learned, not innate.
Ken Morrison's insight:

Dan Pinks take on the psychology or convincing people that they can learn to sell

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Rescooped by Ken Morrison from Content Curation for NonProfits
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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | Ken's Odds & Ends | Scoop.it

 

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 

Landing pages are more critical than ever for non-profits who want to do a better job segmenting their messaging to their various constituencies.  - Ken

 

http://www.2080nonprofits.org

 


Via Agostino Caniato, Robin Good, Ken Dickens
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(August 2013 Update) By The Numbers: 39 Amazing Facebook Stats

(August 2013 Update) By The Numbers: 39 Amazing Facebook Stats | Ken's Odds & Ends | Scoop.it
Here are a bunch of amazing Facebook stats that illustrate just how vast their empire is. Updated for August 2013.
Ken Morrison's insight:
Average time spent on Facebook per user per month: 8.3 hours Percentage of Facebook users that log in at least once a day:76% 
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How Did This Giant Dragon Skull Land on a British Beach?

How Did This Giant Dragon Skull Land on a British Beach? | Ken's Odds & Ends | Scoop.it
A massive dragon skull washed up on a British beach, but it's actually just a cool and clever promo for 'Game of Thrones.'
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20 Tips for Improving your Facebook Artist Page

20 Tips for Improving your Facebook Artist Page | Ken's Odds & Ends | Scoop.it

How to use your Facebook page more wisely as an online marketing tool.

 

Ken Morrison's insight:

From creating customized URLs to creating bitly links to your other sites, this article gives some great tips for beginners and some interesting insight  for more experienced users.  I like that it also talks about how to write for the Facebook crowd.

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What Facebook's New News Feed Means for Marketers

What Facebook's New News Feed Means for Marketers | Ken's Odds & Ends | Scoop.it
Facebook on Thursday unveiled its first major redesign of the News Feed since 2009, making the page more visually rich, and giving users new options to filter what they see by d...
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15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | Ken's Odds & Ends | Scoop.it
According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Learn how to keep your customers coming back with this post from Help Scout's Greg Ciotti.
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