Ken's Odds & Ends
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Ken's Odds & Ends
Links that I want to share and remember because they made me think more deeply on a topic. Warning: I do engage in some 'linkdumping' here. This is not a true curation page.
Curated by Ken Morrison
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The most memorable brand wins and fails of 2014

The most memorable brand wins and fails of 2014 | Ken's Odds & Ends | Scoop.it
Win some, lose some.
Ken Morrison's insight:

This is a great collection of wins and fails of corporate brands attempting to use Social Media to spread their message.  I feel that the Always one is the most memorable.

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Rescooped by Ken Morrison from Just Story It! Biz Storytelling
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25 Quotes for the Dedicated Storyteller/ Content Strategist

25 Quotes for the Dedicated Storyteller/ Content Strategist | Ken's Odds & Ends | Scoop.it
SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.

Via Karen Dietz
Ken Morrison's insight:

My favorite is:

"People don't pay attention to advertising. They pay attention to what interests them. Sometimes that is advertising."

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Karen Dietz's curator insight, February 25, 2014 7:42 PM

What a fun piece for a Friday when the week is finally winding up. There are 25 slides here filled with quotes about stories and content that will inspire you -- or at least get you thinking :) 


Have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

ozziegontang's curator insight, March 4, 2014 4:40 PM

With these friends of mine that I follow, I can only say read their insights.  Karen's one of those to be followed. ozzie MIndfulness.com

ozziegontang's curator insight, March 4, 2014 4:42 PM

With these friends of mine that I follow, I can only say read their insights.  Karen's one of those to be followed. ozzie MIndfulness.com

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Why the mega merger of advertising giants Omnicom & Publicis impacts tech business

Why the mega merger of advertising giants Omnicom & Publicis impacts tech business | Ken's Odds & Ends | Scoop.it
Publicis Groupe of Paris and Omnicom of New York are merging to create world’s biggest advertising group.
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How to Set And Reach Advertising Goals

How to Set And Reach Advertising Goals | Ken's Odds & Ends | Scoop.it
Consider these tips to help you set advertising goals based on objectives you can track, reach and build upon.
Ken Morrison's insight:

John Wanamaker is famous for saying, “half the money I spend on advertising is wasted; the trouble is I don’t know which half.”


These simple tips will help you get started in forming and tracking advertising goals.

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David Ogilvy’s Timeless Principles of Creative Management

David Ogilvy’s Timeless Principles of Creative Management | Ken's Odds & Ends | Scoop.it
"If you ever find a man who is better than you are -- hire him. If necessary, pay him more than you pay yourself."

Advertising legend Dav
Ken Morrison's insight:

There is great advice in this Brain Pickings article about "The Unpublishied Ogilvy"

 

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Ivon Prefontaine's curator insight, August 10, 2013 12:25 PM

Happiness and strong relationships are important to the creative forces.