According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.
There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.
Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.
While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.
HostPapa has created an interesting Infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.
The proliferation of trolls and fanatics in our beloved chirping microblog has made it urgent to issue some shared guidelines we can all adhere to that can regulate private and public behavior on Twitter.
This is my proposal, which I submit to your consideration.
If you're looking to declutter a little bit, there's no better way to do so than selling your junk online. Here are our top 10 tips and tricks for getting the most money possible out of your old, unwanted stuff.
Sending your child off to school for the first time? These educational apps geared toward kindergartners will help them get ready for the big time by helping them brush up on their letters, numbers and more.
How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right?
A fully-functioning, water-resistant cardboard bicycle is all set to hit the streets. And all major engineers claimed "it cannot be done".
The last time you purchased something made entirely from cardboard, chances are it was a box to pack up your belongings. While the sturdy material is perfect for moving your stuff, an inventor from Israel has figured out a way to make cardboard move you. Using nine dollars worth of materials, bicycle enthusiast Izhar Gafni has created a fully functioning, water-resistant bicycle, made, from seat to spokes, entirely of recycled cardboard. The technology makes the environmentalist's choice mode of transportation even a bit greener and easier on the wallet.
The all cardboard bike is shockingly durable: it can carry riders who weigh up to 485 pounds. A layer of coating atop the cardboard shields the bike from the elements and gives the finished product the look and feel of lightweight plastic. While the cost to make the bicycle ranges from nine to twelve dollars, the manufacturer expects to sell the vehicle for sixty to ninety dollars depending on the optional addition of an electric motor.
“It's going to be a game-changer in the bike world,” says Giora Kariv, an Israeli artist and a longtime friend of Gafni's who made a documentary about the project. “Like Henry Ford who made the car available to anybody, this bike is going to be cheap and available to any child in the world, including children in Africa who walk dozens of miles to school everyday.” Gafni's next steps involve establishing a company to produce and distribute his cardboard creation to the world market. He's currently working with investors to have the product ready for mass-production and worldwide distribution by next year.
"The reason for moving away from textbooks is that they offer a myopic vision of a world that is ever-changing. Simply viewing a textbook on an iPad does not change or innovate learning, nor does it use the iPad to its full potential. If your plan is to digitize a standard textbook, save your money and renew your textbook licenses."
"It's all in the mind, saysSteve Siebold, author of "How Rich People Think," who spent nearly three decades interviewing millionaires around the world to find out what separates them from everyone else."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.