Patients want pharmaceutical companies to reach out to them through more digital channels, and to offer more value-add services, according to a new survey from Accenture of 2,000 American adults who are taking one or more medications and have a household income of $25,000 or more.
“Providing personalized and value-add services in support of the products they sell is common across almost every other consumer-facing industry from retail to telecomm, hi-tech and travel,” Accenture writes in the report. “Why should pharma be any different? Especially when addressing something as important as someone’s health?”
According to an as-yet unpublished study, the Mayo Clinic has found that incorporating a smartphone app into cardiac rehabilitation can reduce emergency room visits and hospital readmissions by 40 percent.
“The takeaway is that digital health, mobile health, can be used for cardiovascular disease prevention, especially in a high risk group,” lead researcher Dr. R. Jay Widmer told MobiHealthNews. “But the success of an intervention does depend on the use and the amount of use. This is something that can be used to reduce disease burden across the healthcare system at times when paying for value is going to be at a premium.”
One of them writes, "There is a very American tendency to look for technological fixes for significant problems. In general, technological fixes only work in the context of appropriate institutional structures."
Leading scientists recently identified a dozen chemicals as being responsible for widespread behavioral and cognitive problems. But the scope of the chemical dangers in our environment is likely even greater. Why children and the poor are most susceptible to neurotoxic exposure that may be costing the U.S. billions of dollars and immeasurable peace of mind.
Despite all the new wearables on the market, there still aren't many apps in these devices' app stores. And without apps, there's not a great reason for mainstream consumers to adopt the devices.
The wearable app ecosystem's immaturity is largely a result of platform fragmentation. The smartphone market is dominated by Android and iOS. Developers can choose to create apps for either one of these platforms knowing that they are reaching a wide swath of the smartphone market.
Not so for the wearables market. It isn't just that there's no dominant platform yet, the devices are also in the hands of far fewer users (compared to smartphone brands), creating an even greater disincentive to create apps for any one wearable device.
While the world has been squabbling about Glassholes, doctors have quietly been testing the potential of Google Glass in medicine. Features that may seem silly to use in a cafe or on the subway have real advantages in the doctor's office. Hand-free control? Remote diagnosis? On-demand medical records? Check check check. Now researchers are testing how Glass could benefit patients with Parkinson's.
We recently asked a group of teaching assistants, “How do you think today’s college classroom is different than when you were an undergraduate student? What is the most significant change you’ve noticed?”
Scientists have developed a new tool that can calculate the true age of your heart to estimate your risk of developing cardiovascular disease later in life. The risk calculator uses current familial and lifestyle risk factors to estimate the true
IBM has announced that it would be using Watson, the system that famously wiped the floor with human Jeopardy champions, to tackle a somewhat more significant problem: choosing treatments for cancer. In the process, the company hopes to help usher in the promised era of personalized medicine.
The announcement was made at the headquarters of IBM's partner in this effort, the New York Genome Center; its CEO, Robert Darnell called the program "not purely clinical and not purely research." Rather than seeking to gather new data about the mutations that drive cancer, the effort will attempt to determine if Watson can parse genome data and use it to recommend treatments.
The usual term is a digital native–students born into our digital, connected, and uber-social world who have always had Wikipedia to ask questions, and Google to bail them out.
There is nuance to this phenomenon that can distract a bit from the big picture. As with so many complex issues, it is tempting to over-generalize things—claims that 21st century students need to be taught with 21st century tools, or raging against the machine and forcing students to use books, dammit.