Integrated marketing communications are messages that are used in order to communicate with a certain market. This article talks about what is advertising and how it is significant and the value is has.
The first points of the article discuss advertisements are making people aware of either the product or the service and reinforces a products message. Examples are used which is good for us readers so that we are able to understand the points of this article.
The advertisement and communication are linked to the marketing objectives. IMC objectives are based on certain communication tasks and should align with the message that is to be delivering to the target audience.
Communicating with customers using SMS Text Message. Let's be honest, the idea of getting text messages from a company or a 'brand' isn't exactly something that most people desire or even like. The fact is, the mobile ...
M Donald's insight:
What an interesting article. This article I find is easy to relate to; especially the part when it says “receiving a text message from a company isn’t exactly what most people desire”. The author is right, I think using personal mobile numbers is taking advertising to far. Our mobile phones are for “personal” use and nothing else , especially not for receiving junk from businesses.
The article talks about using direct customer service which is a great way to get people to opt in especially if you have the type of business where they may need to wait while something is being shipped to you, you are then able to receive or text the company yourself about updates on your delivery etc.
This is more person and efficient for customers, many customers would prefer this but also some not so tech- savvy customers would dislike this idea…in my opinion.
Knowing whether or not your emails are reaching the consumer’s inbox is one of the most basic measurements of email marketing.
Yet a new survey of 333 senior marketing executives by Return Path shows that 16% of marketers have no way of tracking email deliverability. In fact only 41% of respondents said they had the information readily available in a dashboard. The difficulty that marketers have in measuring campaign success is reflected in the fact that 26% of marketers claimed that knowing how to optimise email marketing was the greatest challenge they faced, while 24% said that analysing campaign results was the biggest challenge.
To think that one of the most basic measurements of email marketing still shows that from a survey of 333 senior marketing managers…16% of marketers had no way of tracking email deliverability.
The difficulty that marketers have in measuring campaign success is reflected in the fact that 26% of marketers claimed that knowing how to optimise email marketing was the greatest challenge they faced, while 24% said that analysing campaign results was the biggest challenge.
The question and answers give the readers a good indication of what marketing tactics are able to be implemented and what are the most popular ones.
It’s quite bizarre that 16% of top marketing companies are unaware of tracking the emails. You would think as marketing managers they would know how to do this especially because marketing is considered as messages / related media which is used to communicate with a market.
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