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The McDonald’s restaurant chain is to open its first vegetarian-only outlets in India.
McDonald's opens its first vegetarian only outlet in India. They did this as an aspiration to win over the fast food market of India. The company’s signature product is taboo in India because cows are sacred and beef-eating is prohibited by religion. The first Indian store, opened in 1996, served up lamb burgers but those failed to satisfy customers and were eventually given up. The new all-vegetarian stores in Amritsar and Katra will start by offering the existing vegetarian items now being sold across the country. However the chain would probably develop new items to expand the selection.