Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise. Sometimes, those people also don’t come from the same background and are not necessarily used to collaborate with each other. As a result, the producer of such projects is left with the task of having to orchestrate very complex projects and hybrid teams – more than any other kind of media project. This is why in 2010, the Producer’s Guild of America decided to coin a new job title: the “Transmedia Producer.” This decision had a major impact in that it heavily contributed to the establishement of the term as an industry standard. More and more companies are now laying claim to expertise in producing transmedia content. Last Tuesday, Transmedia SF held a meetup dedicated to the role of the transmedia producer.