To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ. This doesn’t mean it cannot be challenging to tell a story people react upon online. On any given moment, hundreds of stories are unfolding around you, on Facebook, Twitter, and in niche social spaces. Many of them are much more interesting than anything a museum can possibly offer, at least, in the right here right now (because Justin Bieber might have really died this time, and you don’t want to be the last person to retweet that, do you?).