Well, it depends on my mood. Transmedia Storytelling (TS) means to me that there is a new form of expression. There is a new technique to express ourselves across multiple media platforms in an artful and concerted way—in a way that promotes direct feedback and that promotes participation amongst the audience. We are no longer collectively arguing about the definition of TS or pissing and moaning about the word. We’re just moving on and getting the job done.