Open innovation and co-creation are getting bigger and bigger. InnoCentive just released a whitepaper about Open Innovation and eYeka is about to release one about online co-creation. In this post, we want to show how the world’s strongest brands are applying this new paradigm of openness in their marketing and innovation strategies. So let’s take Interbrand’s ranking of the 100 Best Global Brands and have a look at the top ones!
Via Brandambassadors, Peter Fisk