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Nouveaux territoires du marketing
Veille proposée à la communauté Marketing de Skema
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The ROI of social media

The ROI of social media | Nouveaux territoires du marketing | Scoop.it
LifeHealthPro
The ROI of social media
LifeHealthPro
Marketers now consider the long-term benefit of digital marketing—the relationships acquired and maintained through social-media networks.
Carine Garcia's insight:

N'attendez pas des réseaux sociaux qu'un clic d'internaute vous amène directement une vente. Prenez le temps d'écouter leurs préoccupations, de leur répondre, d'être là et positionnez-vous en incontournable en instaurant la confiance.

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Social Marketing ROI in Europe

In March 2012 Neolane surveyed more than 700 European marketers about their social media marketing practices. Here is a graphical representation of the results of that survey.

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Infographic: Are Your Social Media Marketing Efforts Working?

Infographic: Are Your Social Media Marketing Efforts Working? | Nouveaux territoires du marketing | Scoop.it
They’re the three little letters that, for some, inspire more fear than IRS or even STD. We’re talking about ROI.
Carine Garcia's insight:

An infographic to calculate the impact of your marketing work on social media...

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