Nouveaux territoires du marketing
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Nouveaux territoires du marketing
Veille proposée à la communauté Marketing de Skema
Curated by Carine Garcia
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Applying Blue Ocean Strategy to digital marketing

Applying Blue Ocean Strategy to digital marketing | Nouveaux territoires du marketing | Scoop.it
How to create an uncontested market place by repositioning your brand in the digital world A number of well recognised brands have disappeared over the last few years such as Blockbuster, Woolworths, Compaq, Republic and Jessops – all recognised...
Carine Garcia's insight:

"By creating an uncontested market space, a Blue Ocean provides you with the opportunity to create a new demand for your product or service from an untapped customer base and at the same time delight your existing customers."

Focus on  Starbucks strategy andThreadless Strategy

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Strategic marketing planning frameworks for digital marketing

Strategic marketing planning frameworks for digital marketing | Nouveaux territoires du marketing | Scoop.it
Strategic Marketing Planning Reviews – Using  simple frameworks to answer ‘where are we now?’
The start to any strategic process must be an appraisal of the current state of play.
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