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Nouveaux territoires du marketing
Veille proposée à la communauté Marketing de Skema
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Calling Big Data: Sales Needs Help Finding, Qualifying, Closing leads

Calling Big Data: Sales Needs Help Finding, Qualifying, Closing leads | Nouveaux territoires du marketing | Scoop.it
Calling Big Data: Sales Needs Help Finding, Qualifying, Closing ...
CMSWire
... well as the reams of internally-generated information they accumulate, to find patterns that can inform decisions.
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An essential field guide to omni-channel marketing

An essential field guide to omni-channel marketing | Nouveaux territoires du marketing | Scoop.it
If you haven't noticed, "omni-channel" is this year's newest buzzword. Forget multi-platform, multi-channel, 360, first, second, and third screen -- it's an omni-channel world, and we're all now just living in it.
Carine Garcia's insight:

A good focus on 7 chanels, and an idea of good process.

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Emerging Markets and the Internet

Emerging Markets and the Internet | Nouveaux territoires du marketing | Scoop.it
Applying the Ebocube B2B Digital Marketing model for international market development
Emerging markets are countries experiencing relatively recent industrial, political and technological change resulting in rapid economic growth.
Carine Garcia's insight:

Lara Fawzy is the author of the following book too : Emerging Business Online: Global Markets and the Power of B2B Internet Marketing (FT Press, ISBN 13: 9780137064410, 291).

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What Comes After Smartphones?

What Comes After Smartphones? | Nouveaux territoires du marketing | Scoop.it
What will Apple do next? What is the technology that will disrupt the iPhone and iPad business?
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A marketer's guide to using the interest graph

A marketer's guide to using the interest graph | Nouveaux territoires du marketing | Scoop.it

The interest graph predicts this affinity better than any other algorithm because with the interest graph, brands and publishers can understand what things (topics, products, movies, music, etc.) every person on the graph is interested in.

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Big Data, Mobility and Predictive Analysis… What Are the Possibilities?

Big Data, Mobility and Predictive Analysis… What Are the Possibilities? | Nouveaux territoires du marketing | Scoop.it

Get an idea of how these latest technology trends can work for your specific business scenario and learn more about the latest innovations in predictive capabilities with the recent release of SAP Predictive Analysis .

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4 simple steps to improve consumer engagement

4 simple steps to improve consumer engagement | Nouveaux territoires du marketing | Scoop.it

Brands live and die by their ability to understand and target consumer behaviors. When digital marketing strategies align with consumer online shopping behaviors, it's a major accomplishment for brands eager to capture their share of the digital marketplace.

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Why digital media planners deserve more respect

Why digital media planners deserve more respect | Nouveaux territoires du marketing | Scoop.it

Focus on media planners activities...

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How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process

How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process | Nouveaux territoires du marketing | Scoop.it

The holy grail of online marketing is a viral video campaign. And for good reason : focus on the making of this campaign...

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The New eBay: The Personal, Mobile And Global E-Commerce Company

The New eBay: The Personal, Mobile And Global E-Commerce Company | Nouveaux territoires du marketing | Scoop.it

eBay unveiled “The New eBay”, a completely redesigned website that is slowly being rolled out to all users, and released same day delivery service eBay;

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Infographic: Are Your Social Media Marketing Efforts Working?

Infographic: Are Your Social Media Marketing Efforts Working? | Nouveaux territoires du marketing | Scoop.it
They’re the three little letters that, for some, inspire more fear than IRS or even STD. We’re talking about ROI.
Carine Garcia's insight:

An infographic to calculate the impact of your marketing work on social media...

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Strategic marketing planning frameworks for digital marketing

Strategic marketing planning frameworks for digital marketing | Nouveaux territoires du marketing | Scoop.it
Strategic Marketing Planning Reviews – Using  simple frameworks to answer ‘where are we now?’
The start to any strategic process must be an appraisal of the current state of play.
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How the QR code boom will affect you

How the QR code boom will affect you | Nouveaux territoires du marketing | Scoop.it
QR (quick response) codes have opened up a new avenue for marketers to increase and measure engagement with consumers. With so many uses and tangible benefits, it's no wonder QR codes are becoming more popular each year.
Carine Garcia's insight:

Special focus on this part of the article "As QR codes become more popular, businesses are learning to optimize and measure their success more effectively. They're learning to target the customer segments most likely to have smartphones and using information about their age, purchasing habits, and preferred means of communication to create better, more effective marketing campaigns."

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Pinterest: How We View Matters [Research]

Pinterest: How We View Matters [Research] | Nouveaux territoires du marketing | Scoop.it

To better understand Pinterest, the Eye Track Shop conducted an eye tracking study of 600 participants to record their eye movements as they viewed top Pinterest category and brand pages for Mashable. Here are five Pinterest findings from the Mashable eye tracking study.

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SEO changes in 2012

SEO changes in 2012 | Nouveaux territoires du marketing | Scoop.it

Focusing on algorithm changes and new SEO team structures. Here’s a useful infographic from SEO agency Fuzz One.

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The Future Of Iconic Brands

The Future Of Iconic Brands | Nouveaux territoires du marketing | Scoop.it

Will our future have iconic brands or simply a mass of companies that made good money during short period of time?

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Social Marketing ROI in Europe

In March 2012 Neolane surveyed more than 700 European marketers about their social media marketing practices. Here is a graphical representation of the results of that survey.

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Why marketing teams must adapt faster than real time

Why marketing teams must adapt faster than real time | Nouveaux territoires du marketing | Scoop.it

Real-time insights and shared learnings that inform other initiatives (and inform the work) are impossible in vertically organized, hierarchical organizations. Enterprises must be able to move as quickly as their customers do.

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Social doesn't help SEO, and that's OK

Social doesn't help SEO, and that's OK | Nouveaux territoires du marketing | Scoop.it

Is it possible that in the future, social media could have a significant effect on SEO?

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A guide to ad strategy in a device-fragmented world

A guide to ad strategy in a device-fragmented world | Nouveaux territoires du marketing | Scoop.it

Fragmenting the online advertising market by device might seem like a natural outcome, but it's not in anyone's best interest. Greater fragmentation means greater advertiser inefficiency, which means online advertiser spend doesn't reach its full potential.

Is there a way to avoid fragmenting the online advertising marketplace by device?

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