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Botiquín casero con plantas medicinales

Botiquín casero con plantas medicinales | NoticiasFarmacia | Scoop.it
El 70% de los principios activos de las medicinas que existen en la actualidad se obtienen de plantas medicinales.
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Pharma digital trends 2014 : Dynamic content

Pharma digital trends 2014 : Dynamic content | NoticiasFarmacia | Scoop.it

It’s all about the PERSON Nobody wants one-size-fits-all! You don’t do it offline, so why would pharma think it would work online? With interactivity becoming both a norm and a standard, dyn...


Via Olivier Delannoy, eMedToday, Ricard Robledo, Michael Lucht - www.b-innovative.eu
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eMedToday's curator insight, November 11, 2013 11:28 PM

Great term

 

The New YOUTILITY

Youtility is the newest catch-phrase to enter the digital marketing environment, and it’s here to stay—for now, at least. The pharma industry has to start embracing youtility.. A term coined by author Jay Baer, in terms of context marketing youtility means:

“massively useful information, provided for free, that creates long term trust and kinship between your company and your customers.”

 

 

 

Isn’t that precisely what pharma need to be trying to do with content marketing?

eMedToday's curator insight, November 11, 2013 11:31 PM

Part of e detailing should include Youtility

 

The New YOUTILITY

Youtility is the newest catch-phrase to enter the digital marketing environment, and it’s here to stay—for now, at least. The pharma industry has to start embracing youtility.. A term coined by author Jay Baer, in terms of context marketing youtility means:

“massively useful information, provided for free, that creates long term trust and kinship between your company and your customers.”

 

 

 

Isn’t that precisely what pharma need to be trying to do with content marketing?