"Heroes are like the human body – the closer you get to them the more flawed, messy and complicated they are... I hope you will win lots of awards, Jude.
Christine Harris-Smyth's insight:
This hits the mark re inherent concern about the "bullshitters" in the "social entrepreneur" "space". If it really is workable it won't be easy. If a project is worth doing the participants will be agents of their own social and financial advancement not beneficiaries of hype.
To make sustainability communications work for brands we need to break away from the segmentation mindset, the assumption that there are a distinct group waiting for green messages and a larger mass who are uninterested.
You think you have it tough when it comes to managing social media? Put yourselves in NASA’s shoes — or spacesuit — for a moment: the agency has almost 500 different social media accounts spread across multiple social networks.