Every business needs to understand their target market, tailor their product or services to that market, differentiate themselves from their competition, generate sales, and grow their business on the back of their newly acquired customers.
To effectively undertake all of the above it is necessary for a business to develop a marketing plan. Often, business owners operate without a documented marketing plan, as they believe that the development of such a plan is too difficult, and takes up too much time.
This good article, suggests a marketing plan is vital to business success, and it outlines a relatively simple 5 stage process, that you can follow to develop a marketing plan for your business.
Via Daniel Watson