Amadeus has come out with a report, Shaping the Future of Travel in Asia Pacific, that outlines trends that will define the future of the travel industry in Asia. Among them, the biggest trend is the fragmentation of travel market users — particularly fast evolving Asian travel market — into five distinct traveller segments, which are a fascinating study in changing demographics and cultural norms in the region, and indeed worldwide.
This is a major shift for travel in the region, which in the past was undertaken by large organized groups. Airlines, hotels, tour operators, and other travel providers will need to customize offerings to specific segments of travelers.
Going along with this idea of individualism is the rise of the rogue travelers. These travelers are self-managed and prefer to search for the best prices rather than go through traditional information sources that Asian countries, traditionally laggards in digital tools, were used to.
The report describes the five types of travelers in Japan, Korea, China, India, Singapore, Indonesia, and Australia; although it could be argued that these five traveler segments will soon be recognizable anywhere in the world.
Via Tourism Australia