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Rescooped by Norman Vaz from Milestione 2 : The Communication Mix, IMC Programme Planning, Direct Marketing
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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Normans IMC article's (milestone 2) | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via PHAM THU NGA, NatalieHuynh
Norman Vaz's insight:

This article was very interesting as it talked about the increased importance of direct marketing and how it engages the consumer.The article states 'direct marketing tools can enable marketers to develope and ehance emotional bonds with individual consumers, and customer groups to grow the value of their customer base in real time'. In my opinion this statement could not be further from the truth as building a relationship with a brand and its consumer is key to growing their custpmer base and with that would come increased coustomer loyalty and soo forth.

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Yangyu Wang's comment, September 26, 2013 5:06 PM
I really love the point that uses Smartphone as the main platform in their marketing campaign. Because I think applied new technology into marketing in is quite common thses days. But with the development of the society, more people are demanding technologies like Smartphone, Ipad etc. it allows people to check anywhere in anytime, which computer can not.
Anna Kong's comment, September 26, 2013 9:33 PM
goood article jianwang
Ahmed Salman's comment, September 26, 2013 9:39 PM
I agree with your insight shay. i like how this article is relevent to imc concepts
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Rescooped by Norman Vaz from The power of ideas; integration across all media
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Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | Normans IMC article's (milestone 2) | Scoop.it

The following are four examples of integrated marketing campaigns that have been executed by Kraft Foods, Popeyes, and Dickies. Each of the campaigns has the same look and feel online as they do offline. The videos made for microsites were repurposed for TV ads and online pre-rolls keeping the campaign message consistent among all the media outlets used for each campaign execution.


Via Mele Tauveli
Norman Vaz's insight:

This article was very interesting it explains how the integration of marketing campaigns can create success specially with big multi-national companies. For example Kraft Foods is joining with hunger relief organization Feeding America to kick off “Huddle to Fight Hunger,” 'an integrated marketing campaign with the goal of donating at least 20 million meals' and it used consumer incentives, cinemas, newspaper and magazine ads, public relations, as well as social and mobile activities and in-store displays. 

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Matthew Randrup's comment, September 26, 2013 6:48 PM
Terry i like how this article showed the uses of mass media. I liked how it pointed out a variety of methods to get cross to the consumer and i also think it is a good way of creating a great brand image through positivity e.g. donation.
Mele Tauveli's curator insight, September 26, 2013 8:10 PM

I think that the above article is a great example of how much power a company can have through its integration of ideas and integration across all media. I like it how the article shows the way integrated marketing campaigns have been executed by Kraft Foods, Popeyes, and Dickies. I find it interesting how the above campaigns have used a variety of media such as, TV ads, online (internet), print ads, and through microsite. I think that the way these campaigns have executed their campaign across all media is clever as it allowed them to gain loyal consumers and other positive reasons.

Ahmed Salman's comment, September 26, 2013 9:32 PM
i Agree with your insight terry. i like this article and its 4 examples and uses of mass.
Rescooped by Norman Vaz from IMC studies, Milestone 2
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Normans IMC article's (milestone 2) | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Millie Crossman
Norman Vaz's insight:

This article explains the importance of being able to contact your customers through communicating your products in the right way. In order to do so, you must try different combinations of advertising. these can be done by promotion, PR, direct marketing and interactive marketing.  This article was very insightfull as i gathered more information on already pre-exsiting knowledge that i had about this topic.

 
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Millie Crossman's curator insight, September 25, 2013 12:11 AM

This artcle helps to explain the effective use of Marketing communication mix; and how it can increase the public exposure to your brand and therefor increase the sales and revenue. Kevin Johnston explains that explains that by sing diversity within your brands product, place, price and prmotion you can attract a variety of consumers. He gives four easy steps to help explain how to go about making the most of the marketing communication mix and how it will benefit your company. 

Sian Arthur's comment, September 26, 2013 1:51 AM
Millie I think this article is very useful if you are looking to create an effective communication mix. The four simple steps are just what you need as guidelines to making the most of the marketing communication mix and also making it beneficial for your company.
Rescooped by Norman Vaz from IMC milestone 2
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5 reasons why direct marketing drives sales

5 reasons why direct marketing drives sales | Normans IMC article's (milestone 2) | Scoop.it
Direct marketing might seem old-fashioned, but in a world overtaken by online marketing, it is a quick, personal, tangible and accountable marketing tactic.

Via Hannah Joy Gaisford
Norman Vaz's insight:

This article was very insightfull and it storngly suggested how some might think direct marketing is oudated, however this article provides you with 5 main reasons of why direct maketing drives sales like its targeted quick personal tangible and accountable. In my opinion marketers should not loose focus on the fundamentals of marketing tools like direct marketing even with evolution of techonolgy and the internet and so forth as direct marketing even though and old concept is still prevelant and usefull.

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Kellie Ho's comment, September 26, 2013 2:47 AM
In response to Hannah’s comment, I agree with you and the author on how direct marketing has been considered to be out-dated because it’s true what the author says about the content of what is in my mail box is mostly junk mail and bills and going through all that mail can be pretty overwhelming for one person by themselves. After reading the 5 reasons on why direct marketing drives sales, it made me think about it a little more on how it can still be effective even with the assumption of it being outdated especially with how direct marketing is personal because if I received mail that was addressed and personalized just for me, it would make me feel more connected to the company that sent it to me.
Oscar Joseph Catoto's curator insight, September 26, 2013 7:42 PM

Direct marketing has been utilized over the many years for organizations or business’. But as time goes on, social media and online experiences make the use of direct marketing close to extinct. With everything being accessible by a touch of your fingertips receiving mail or notifications has been easier to access compared to physically receiving. Even if this is the case this article proves that direct marketing is still an effective tool that can be used in this day and age.

This article has outlined 5 reasons why direct marketing is effective from which I agree on. First of all direct marketing is targeted as the mail sent out can be targeted to specific demographics or it can be based on geography. Secondly, its quick, while online marketing launches take a few weeks to direct marketing is launched within days. Direct marketing can allow organizations to personal mail such as putting the person’s name on it, which some people do love to see. Direct marketing also allows the message to be translated in a physical form and marketers can be creative with the design. Finally, direct marketing can be seen as accountable as market researchers can find out how many mails were sent out against the amount of response to find out what they need to work on.

Jordan Reti Pereira's comment, September 26, 2013 9:43 PM
@Oscar. Your insight on this article is spot on. Social media marketing as seen in the modern world and especially in IMC is seen as the centre focus, but direct marketing is a powerful force. Not only the online aspect, but also direct mailing.
Rescooped by Norman Vaz from Consumer engagement and IMC
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Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More | Social Media Today

Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More | Social Media Today | Normans IMC article's (milestone 2) | Scoop.it
New Year

Via Callum Sweeney
Norman Vaz's insight:

This article talks about why social media is vitally important in todays business world. The article stated that consumers are more likely to trust the brand if they have some sort of social media sight. In my opinion this is true as in todays technological world everybody believes in social media.

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Jordan Smith's comment, September 25, 2013 8:57 PM
This is a great article in explaining the role of social media and consumer engagement. The figures presented themselves are able to reflect the value of actively using social media to connect with consumers 56% of respondents are more likely to encourage friends to try a product from a social company, and 75% “are already talking about brands on social media channels.” Therefore it is important for brands to have a presence on these social media websites and interact and create dialogue to improve relationships with their customers.
Cen Xun's comment, September 26, 2013 3:40 AM
good article, its explained the important role which social media played for communicate with customer and in a marketing strategy.
Emily Zhang's comment, September 26, 2013 5:27 AM
This article effectively analysis the importance of IMC in a marketing strategy. Nowadays, social media has become the most effective trend to create consumers' loyalty and trust. Most companies used it as a communication tool to deal with customer; thus social media can also affect the customer's decision making.
Rescooped by Norman Vaz from Milestione 2 : The Communication Mix, IMC Programme Planning, Direct Marketing
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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Normans IMC article's (milestone 2) | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via PHAM THU NGA, NatalieHuynh
Norman Vaz's insight:

This article was very interesting as it talked about the increased importance of direct marketing and how it engages the consumer.The article states 'direct marketing tools can enable marketers to develope and ehance emotional bonds with individual consumers, and customer groups to grow the value of their customer base in real time'. In my opinion this statement could not be further from the truth as building a relationship with a brand and its consumer is key to growing their custpmer base and with that would come increased coustomer loyalty and soo forth.

more...
Yangyu Wang's comment, September 26, 2013 5:06 PM
I really love the point that uses Smartphone as the main platform in their marketing campaign. Because I think applied new technology into marketing in is quite common thses days. But with the development of the society, more people are demanding technologies like Smartphone, Ipad etc. it allows people to check anywhere in anytime, which computer can not.
Anna Kong's comment, September 26, 2013 9:33 PM
goood article jianwang
Ahmed Salman's comment, September 26, 2013 9:39 PM
I agree with your insight shay. i like how this article is relevent to imc concepts