The following are four examples of integrated marketing campaigns that have been executed by Kraft Foods, Popeyes, and Dickies. Each of the campaigns has the same look and feel online as they do offline. The videos made for microsites were repurposed for TV ads and online pre-rolls keeping the campaign message consistent among all the media outlets used for each campaign execution.
This article was very interesting it explains how the integration of marketing campaigns can create success specially with big multi-national companies. For example Kraft Foods is joining with hunger relief organization Feeding America to kick off “Huddle to Fight Hunger,” 'an integrated marketing campaign with the goal of donating at least 20 million meals' and it used consumer incentives, cinemas, newspaper and magazine ads, public relations, as well as social and mobile activities and in-store displays.
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
This article explains the importance of being able to contact your customers through communicating your products in the right way. In order to do so, you must try different combinations of advertising. these can be done by promotion, PR, direct marketing and interactive marketing. This article was very insightfull as i gathered more information on already pre-exsiting knowledge that i had about this topic.
This article was very insightfull and it storngly suggested how some might think direct marketing is oudated, however this article provides you with 5 main reasons of why direct maketing drives sales like its targeted quick personal tangible and accountable. In my opinion marketers should not loose focus on the fundamentals of marketing tools like direct marketing even with evolution of techonolgy and the internet and so forth as direct marketing even though and old concept is still prevelant and usefull.
This article talks about why social media is vitally important in todays business world. The article stated that consumers are more likely to trust the brand if they have some sort of social media sight. In my opinion this is true as in todays technological world everybody believes in social media.
This article was very interesting as it talked about the increased importance of direct marketing and how it engages the consumer.The article states 'direct marketing tools can enable marketers to develope and ehance emotional bonds with individual consumers, and customer groups to grow the value of their customer base in real time'. In my opinion this statement could not be further from the truth as building a relationship with a brand and its consumer is key to growing their custpmer base and with that would come increased coustomer loyalty and soo forth.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.