Megan O'Malley explains why every brand needs to employ visual storytelling to boost their followers' engagement.
A few words of wisdom to young creatives: Invest in a good camera.
It’s not that a talented copywriter isn’t worth his or her weight in gold, but consumers are now gravitating toward visuals more incessantly than ever. Between the ubiquity of camera phones and the surging popularity of photo-centric social platforms, imagery has become central to digital engagement. Facebook may have reached 100 million users in four years, but it took Instagram only 10 days to attract 10 million users.
So why the wave of image obsession? For starters, we’re visual creatures by our very nature. Science has proven that humans assess and store perceptions quickest through visual cues. For instance, a study from 3M recently found that the human brain actually processes visuals 60,000 times faster than text.
Via Russ Merz, Ph.D.