Nonprofits, Workplace Giving & Charity Choice
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Workplace Giving Gets a Makeover, According to New Report That Examines Digital and Generational Changes | 3BL Media

Workplace Giving Gets a Makeover, According to New Report That Examines Digital and Generational Changes | 3BL Media | Nonprofits, Workplace Giving & Charity Choice | Scoop.it
America's Charities's insight:

A new workplace giving model is emerging and employees (especially Millennials) have new ideas and expectations of their employers. In addition to what they think they are expected to do, employers also have ideas of their own to make workplace giving more appealing. Nearly 90 percent of employers indicated they are incorporating contests and events as a way to add fun and keep the program exciting. And, more employers are allowing workers to give throughout the year, rather than just the traditional fall period.  There are a lot of new trends and things that many of us suspected about workplace giving and engaging employees - findings from this research reflect and validate many of those perceptions.

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The Keys to Nonprofit Blogging that Drives Engagement - Clairification

The Keys to Nonprofit Blogging that Drives Engagement - Clairification | Nonprofits, Workplace Giving & Charity Choice | Scoop.it
America's Charities's insight:

Absolutely wonderful tips, ideas, and validation for why nonprofits should blog and how to create a blog that drives engagement. 

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United Way of the National Capital Area gambles on a new giving model

United Way of the National Capital Area gambles on a new giving model | Nonprofits, Workplace Giving & Charity Choice | Scoop.it
Workplace campaigns will no longer be at the core of its brand. Will that prove to be a smart shift?
America's Charities's insight:

United Way's shift away from workplace giving campaigns is their decision, but America's Charities believes workplace giving can be enhanced by new media and web-based platforms.  New online giving offerings by Kiva, DonorsChoose, etc. are great, but they are largely episodic and fail to provide the recurring, sustainable financial stream of revenue that workplace giving provides.  Great article from The Washington Post about the changing state of workplace giving and the enormous value it has and will continue to have.

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Skills-Based Volunteering: The New Executive Training Ground (SSIR)

Skills-Based Volunteering: The New Executive Training Ground (SSIR) | Nonprofits, Workplace Giving & Charity Choice | Scoop.it
Young people are gaining cultural skills and insight through volunteering that will influence their decisions for decades to come.
America's Charities's insight:

America's Charities' research also backs this up - great blog post for companies serious about engaging millennials and using their CSR initiative to do so: "Being dedicated to social good pays off, especially when it comes to retaining members of the millennial, generation who value the opportunity to make a difference more highly than any other benefit."

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12-088_aeedd9d6-e6d4-4fbe-bccc-353f214ecf69.pdf

America's Charities's insight:

Really enjoyed reading this working-paper.  Lot's of great concepts in here, but one I particularly think is important for businesses to realize is this, "It’s neither practical nor logical for every company to engage in the same “brand” of CSR."  CSR is increasingly becoming more popular with companies of all sizes, but when adopting CSR into your business strategy you shouldn't just copy other successful CSR programs and assume/hope they will work for you.  Every company needs to find and claim its own "CSR Brand."

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200 Year-End Fundraising Email Subject Lines  - Online Fundraising, Advocacy, and Social Media -

200 Year-End Fundraising Email Subject Lines  - Online Fundraising, Advocacy, and Social Media - | Nonprofits, Workplace Giving & Charity Choice | Scoop.it
I have an email hoarding problem. I collect hundreds of nonprofit email messages every year for us...
America's Charities's insight:

Interesting "view from inside the inbox" on nonprofit end-of-year giving messages. Whether you're a small or large nonprofit with a small or large budget, it's possible for anyone to run a great online email and fundraising program if you choose the right subject line message, find your frequency sweet-spot, perhaps add some extra incentive (match gifts), and most importantly - make your electronic marketing mobile-friendly. 

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Workplace Giving Gets a Reboot in 2012 to Meet Changes and Challenges in the Economy, Trends Report Finds | 3BL Media

Workplace Giving Gets a Reboot in 2012 to Meet Changes and Challenges in the Economy, Trends Report Finds | 3BL Media | Nonprofits, Workplace Giving & Charity Choice | Scoop.it
America's Charities's insight:

The once staid tradition of employees taking part in annual workplace giving campaigns has been upended by digital technology, younger workers with new ideas, and the need for more engagement between employers and employees.  Is your company ready?

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Faith in Values: Resolve to End Homelessness in 2013

Faith in Values: Resolve to End Homelessness in 2013 | Nonprofits, Workplace Giving & Charity Choice | Scoop.it
Instead of spending billions of dollars on trimming our bellies, let’s shed our nation of homelessness.
America's Charities's insight:

This article puts an interesting perspective on just how possible it really is to end homelessness.  Wow! "According to the Department of Housing and Urban Development, or HUD, it would cost $20 billion to end homelessness. That’s less than half of what we spend each year on weight loss and self-improvement."

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