Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them. For a small business with limited resources, it might be difficult to hire in-house or even outside social media help, so they continue to blindly navigate the waters. It pains me to see this, so I’ve decided to share a formula we use for our clients when determining their social media strategy. My hope is that small business owners can use this as a template for getting started with an effective social media plan.
By Ryan Pinkham - For most things you want to accomplish in life, getting started is often the hardest part of the whole process. Here’s a list of the first 10 things you should do to get started on Twitter...
I would add #11: Be active. Try to set some reasonable goals for yourself. Try this: I will publish one tweet per day about what I am working on, and I will retweet a useful post from one person per day who I follow.
Despite the proliferation of social media, your website is still your primary identity online. It may not be the place where you engage with constituents and supporters, but it is the place they’lll go to when they want more from the relationship.
It’s sometimes tough to keep up with the daily growing user numbers of our favorite social networks. How many people are on Facebook now? And how many users does Pinterest have? What about the number of women on Twitter?