Nonprofits depend on personal connections whether it's for fundraising, enlisting volunteers or growing their organization. Social media, the popularity of mobile devices and apps, and the emergence of technology overall are forcing nonprofits to think differently about how they engage … Continued
But if you’re a gift officer, work in alumni relations, have contact with grateful patients, or have any other role in fundraising that involves connecting with donors, then you must have a personal LinkedIn profile. If not, you’re short changing your organization and missing out on significant and impactful connection opportunities with supporters. Seriously, it’s the equivalent of not having a telephone (and we all know telephones are still crucially important).
Nearly all US charities and nonprofits are using social media, and the top reason they're doing so is to generate awareness. While driving donations is the second most popular reason for using social, more than 70% of charity and nonprofit social media administrators say the channel is useful for raising money.
Julia Campbell's insight:
Over seven in 10 charities and nonprofits say social media helps with donations! #fundraising #sm4np
The most current “hot topic” in the realm of social media is an article entitled Confessions of a Social Media Strategist. Although it may not be readily apparent, this article contains some great insights – and lessons – for those working in nonprofit social media strategy, as well as other professionals working for social ventures... Read more »
Sanctuary One at Double Oak Farm, a nonprofit care farm in Jacksonville, Oregon, has mastered the art of leveraging Facebook to turn passive followers into active friends who don’t just make donations, but also subscribe to the group’s newsletter, volunteer at the farm, and even adopt dogs, cats, or farm animals.
We often talk about social media and the various uses it provides for NFPs. In this post we will focus on LinkedIn, which is fast becoming one of the top social media channels for nonprofits to use as part of their online marketing strategy.
Charitable fundraising once depended primarily upon a charity's size, efficiency and longstanding reputation. That was before Razoo, Chipin, Facebook and Twitter came to town. In the first academic study to look at what determines charitable giving on social-media sites
You know your donors and prospects are active on social media, and you know you should track donor data in this ever-evolving media. But how do you know what to look for and analyze when it comes to social-media data? On June 10, we'll host the Engage Virtual Workshop: Driving Donations With Data to help attendees come to better understand and work with their data gathering and usage.