Many nonprofits have poor websites due to overwhelm which can arise from a lack of clearly defined goals. We can change this through a process of clarifying business objectives, setting website goals, determining KPIs, and tracking targets.
By paying attention to certain events that happen on your nonprofit website, such as when and why people suddenly "exit" your site, you can reap some real rewards. This is a story about a webform that failed...and where we go from here.
I love statistics and analytics. No, I don’t mean statistical analyses and finding what the mean and standard deviation of things are, I mean seeing statistics and analytics of things I actually use, such as websites and social networks.
It's easy to become overwhelmed when you are looking for new tools to improve your efficiency and communications. In cases where your needs are non-trivial, writing out your workflow and requirements in advance can save a lot of time & effort.
By focusing first on getting the content creation and measurement process right, rather than achieving audacious goals, nonprofits can enhance the contributions their website can make towards online donations, raising awareness, and increasing...