“We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a lot of friction involved when mining the data.”
Via Beth Kanter
Announcing Include, TechCrunch's Diversity Partner Program TechCrunch Today we're excited to announce TechCrunch Include, which is a program designed to help social enterprises (nonprofit and for profit) working to make tech a more inclusive place.
Folks, this has become a big issue on Twitter - how do you get to the real good stuff on your Twitter feed? Where are the tweets from your community? And how do you make an effort to use Twitter most effectively for you and your organization? My team and I compiled a list of tips to drown out the Twitter noise so you can easily access the most useful content and conversations. Use hashtags - Hashtags are still really useful. People and orgs will tag their content based on the topic, and this lets you find the latest trends or the niche content that interests you. For example, nonprofit tech related tweets tend to use the hashtag, #nptech, progressive groups use #p2 and #activism, feminists tend to use #fem2, and other good hashtags include #gov20, #vets, #milfams, #philanthropy, and #socent (social entrepreneurship). Keep an eye on #FF - When tweeters that're Read More...
In my last post I talked about the Good, the Bad, the Ugly and the Easy of silent auctions. Today I want to talk about the big kahuna: The Items If you’ve got the right items, the auction is a winner for all concerned: the bidders, the donors, the item solicitors and your organization. If [...]
Fun events may bring in hundreds of attendees, but a fundraising event is not an end in and of itself. Often the charity never sees these folks again (or at least not until the next event) because these folks are golfers or ‘thoners, not donors. These events are a waste of your precious resources. Don’t [...]
Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day.
Businesses that aren’t selling an e-commerce-friendly products will need to get very creative if they are to transmute this increasing mobile traffic into more revenue. But even businesses that have the advantage of products which are easy to order online still need to find clever ways to capitalize on such an active mobile user base.
One of the emerging mobile marketing opportunities that brands can take advantage of is to use geo-location technology to reach users with timely, in-device messages.
The ultimate objective of these messages is to drive customers to the brand’s nearest store location to eat, shop or interact with a professional (such as a financial advisor or car dealer) who can close the sale.
With a well-crafted, geo-aware mobile campaign, a customer’s movement through space becomes an active and seamless virtual search engine that provides timely and relevant data, which triggers a message that raises awareness and serves up valuable incentives.
Let’s break down the geo-location landscape a bit before looking at two brands that are using this strategy to convert mobile traffic into more customers. First, it’s important to understand a few key components of the technique.
The question isn’t quite age-old, but it is one that has been asked since the rise of social networks: How much money is a tweet, post, pin, review or comment worth? A study released this week from ShareThis may have uncovered an answer.