Nevertheless, it’s clear Twitter is focused on serving as a powerful platform for individual influence and promotion. Twitter’s recent acquisition of Niche illustrates its recognition that social influencers will continue to serve the platform’s value as a marketing tool.
In that way, influencers and Twitter have a mutually beneficial relationship—one individuals can use to their advantage. While Niche figures to cater to fairly prominent players online, Twitter is investing in the power of individual influencers—as well as larger, established brands—to create advertising revenue and build sustainable marketing value.
“We hope this acquisition continues to inspire people to create great content,” said Baljeet Singh, Twitter’s director of product management, in a statement.
Influencer marketing continues to deepen its roots in social media, and brands can piggyback off their employees’ success by encouraging them to establish themselves as influencers in their fields. A new analytics tool, for example, will make it easier for those individuals to manage and optimize their own efforts, implementing small changes that yield tangible results.
Who really owns our devices and the software they run? In this interview with John Sullivan, Executive Director of the Free Software Foundation, which sponsors the GNU project, hear his refreshing thoughts on the subject.
Over 30 per cent of Britons donate to charity by text message and 61 per cent now donate through online giving websites, according to a study by online shopping scheme Give as you Live. The results come from Give as you Live’s shopper insight study, which questioned 4,000 of its shoppers on their digital charity support. The study by the website, which allows users to raise money for charity as they shop, also revealed that half of Britons still donate to charity using direct debit payments.
You can walk, run, bike, swim or even roll around in the mud to raise money for a cause. But some of the bigger, more established events aren't doing as well as they used to, and charities are trying to adjust.
Last year, the 30 largest walkathons and similar events raised $41 million less overall than they did the year before, according to a recent study by the Peer to Peer Professional Forum, a group for professionals who organize fundraising events.
University Pickers in Huntsville will host a charity event next week to help a local nonprofit organization support expecting women before and after adoption and men who are transitioning to servant leadership.
More than 250 nonprofits will Raise the Region Sunbury Daily Item More than 255 nonprofits have registered to participate in Raise the Region 2015, an event to help the communities of Columbia, Lycoming, Montour, Northumberland, Snyder, and Union...
Two seniors are vying to save nonprofits thousands of dollars.
Co-founded by Wharton and Engineering senior Dhruv Maheshwari and Engineering senior Ali Altaf, Hack4Impact connects student developer talent with nonprofit organizations free of charge. It works closely with groups in and outside of Philadelphia, and has a model that may be applied beyond Penn.
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