Modern videoconferencing services are easy to use, and available to nearly anyone with a computer or smartphone. The ability to connect and meet with people online means we’re no longer limited by geographical location. Furthermore, countless websites provide us with a wide variety of tools and resources for conducting meetings, planning and executing projects, and reducing the amount of printed paper traditionally needed to get things done.
Ash Shepherd's insight:
Useful guide with a lot of good information and range of resources that Nonprofits could use.
Data is the new black. These days everyone is releasing it, visualizing it, aggregating it, and mashing it up. And for good reason. Data is so much more than a stack of numbers or a server filled with client outputs. It can justify the work that your organization is doing, help others understand why it is critical, and offer exciting new ways to motivate others to help solve the problems your organization is working on.
ThinkUp is a free, open source web application that captures all your activity on social networks like Twitter, Facebook and Google+.
With ThinkUp, you can store your social activity in a database that you control, making it easy to search, sort, analyze, publish and display activity from your network. All you need is a web server that can run a PHP application.
Today’s social media best practices will show you the marvels of creative marketing in social networks, the benefits of customer service on Twitter and blogs, innovations in co-created products and services, and insights into how to build a more engaged business (a.k.a. nonprofit).
A small glimpse into the a/b testing operation at the Obama campaign.
Ash Shepherd's insight:
Great brakdown of the process and steps taken in doing A/B testing and refining digital communication efforts to get better conversions. lesson can be applied to a wide range of efforts, not just campaigns.
Email newsletters are an important marketing and communication tool for many nonprofits. The appearance of your newsletter can be enhanced with an attractive design, but having a custom design isn't the only option.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.