Nonprofit Storytelling
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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Nonprofit Storytelling | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss, Beth Kanter
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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

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Rescooped by Barbara Ganley from Museums and emerging technologies
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Uri Hasson: Neuroscience of Storytelling Latest Research

Neuroscientist Uri Hasson researches the basis of human communication, and experiments from his lab reveal that even across different languages, our brain

Via Karen Dietz, Kajsa Hartig
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Karen Dietz's curator insight, June 7, 12:18 PM

Uri Hasson is the neuroscientist at Princeton University who several years ago did the research using MRIs showing the brain entrainment that happens between a storyteller and a listener.

 

This was breakthrough research into the neuroscience of storytelling. Now here is his latest TED talk where he shares his additional research on the topic.

 

Hasson talks about expanding the research beyond 1 storyteller to 1 listener to 1 storyteller to 5 listeners and what they discovered.

 

He also discusses more about the brain entrainment that happens, how meaning is created, and what happens when people from different cultures listen to the same story.

 

It's fascinating and you will want to take notes. In fact, you'll have to go slowly through the video because Hasson has a strong accent and it's sometimes hard to comprehend what he is saying. Kind of proving his points in a way.

 

So go grab this and bring it into your stash on the neuroscience of storytelling.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The untapped potential of visual storytelling with Cartoonist Scott McCloud

The untapped potential of visual storytelling with Cartoonist Scott McCloud | Nonprofit Storytelling | Scoop.it
It’s hard to imagine someone who better understands the power of visual
storytelling than Cartoonist Scott McCloud. He has been called the
"Aristotle of Comics” and his non-fiction work, which details the history,
vocabulary, and methods of the medium of comics— is the a Bible for visual
storytellers. "Understanding Comics" has been translated into 16 languages
and was named a New York Times Notable Book. He recently returned to
fiction with the graphic novel, “The Sculptor” and it has been met with
wide critical acclaim. Scott has lectured at Pixar, Google, and the
Smithsonian Institution and I learned in our conversation that he’s also an
amazingly sincere, accessible and friendly guy with an enormous attention
to detail and a great story to tell.
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Visualising the Journeys of Irish Women who Married U.S. Navymen in World War One

Visualising the Journeys of Irish Women who Married U.S. Navymen in World War One | Nonprofit Storytelling | Scoop.it
We recently published the images and short biographies of 99 Irish women who applied for U.S. passports, based on either their marriage to a U.S. serviceman or their own services in support of the American military-effort during the First World War (see here). The data we collected offers us many potential insights, and we intend…
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16 Ways to Boost Your Video Storytelling Strategy – Part 1/2 | Visual Storytelling Institute

16 Ways to Boost Your Video Storytelling Strategy – Part 1/2 | Visual Storytelling Institute | Nonprofit Storytelling | Scoop.it
Wondering why your videos aren't working? Learn 16 ways to boost your video storytelling strategy. Find out how.
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6 Great Nonprofit Website Examples To Learn From | CauseVox

6 Great Nonprofit Website Examples To Learn From | CauseVox | Nonprofit Storytelling | Scoop.it
If you have been evaluating your nonprofit’s website and wondering if it’s time for a redesign, be inspired by these successful 6 great nonprofit websites.
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How Teens Benefit From Reading About the Struggles of Scientists

How Teens Benefit From Reading About the Struggles of Scientists | Nonprofit Storytelling | Scoop.it
Students who read stories about great scientists' personal and intellectual struggles performed better in science courses, according to a study.
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How Information Graphics Reveal Your Brain’s Blind Spots

How Information Graphics Reveal Your Brain’s Blind Spots | Nonprofit Storytelling | Scoop.it
Our brains fool us all the time. And we typically have no idea that it’s happening.
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7 Tips to Write the Most Effective Call-to-Actions

7 Tips to Write the Most Effective Call-to-Actions | Nonprofit Storytelling | Scoop.it
A Call-To-Action gets the customer do what is expected of them. A good Call-To-Action compels the visitor to move towards a purchase process.
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Getting clicks or getting help? Digital storytelling of humanitarian emergencies

Getting clicks or getting help? Digital storytelling of humanitarian emergencies | Nonprofit Storytelling | Scoop.it
Human Rights Watch turns to digital storytelling techniques in humanitarian campaigns to capture audiences – and donors
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Bringing Strangers Together Through Stories

Bringing Strangers Together Through Stories | Nonprofit Storytelling | Scoop.it
The Strangers Project makes city residents a little more connected, one handwritten page at a time.
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Richard Florida on the Enduring Legacy of Jane Jacobs

Richard Florida on the Enduring Legacy of Jane Jacobs | Nonprofit Storytelling | Scoop.it
In celebration of the Jacobs centennial, the noted urbanist and author talks about the legend, their close relationship in her later years, and her lasting influence on his work.
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Developing Local Nutrition Stars: Using Participatory Video to Promote Better Nutrition

Developing Local Nutrition Stars: Using Participatory Video to Promote Better Nutrition | Nonprofit Storytelling | Scoop.it
Locally produced videos are helping rural communities in Africa and Asia improve hygiene and nutrition.
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Teams Who Share Personal Stories Are More Effective

Teams Who Share Personal Stories Are More Effective | Nonprofit Storytelling | Scoop.it
Storytelling leads to self-awareness.
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Better Recording, Better Transcribing: A Digital Toolbox for Bringing Home the Perfect Interview - Storybench

Better Recording, Better Transcribing: A Digital Toolbox for Bringing Home the Perfect Interview - Storybench | Nonprofit Storytelling | Scoop.it
Before the emergence of digital tools, recording and (especially) transcribing an interview was a tedious affair. The little microcassette tapes were of dubious reliability—and yes, I once had one fail on me during a crucial and contentious encounter. Transcribing was worse, as you’d sit there constantly hitting the “play” and “rewind” buttons, an imprecise process [...]
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How Designers Turn Data Into Beautiful Infographics

How Designers Turn Data Into Beautiful Infographics | Nonprofit Storytelling | Scoop.it
Behind the scenes of information architects' creative processes.
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Our Stories - Life Remodeled

Our Stories - Life Remodeled | Nonprofit Storytelling | Scoop.it
Celebrate new stories of how Life Remodeled is combining need and hope to create amazing outcomes.
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Rethinking ‘Explore’ | National Museums Scotland Blog

Rethinking ‘Explore’ | National Museums Scotland Blog | Nonprofit Storytelling | Scoop.it

Via Kajsa Hartig
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Short Documentary Filmmaking: Creating Video Portraits

Short Documentary Filmmaking: Creating Video Portraits | Nonprofit Storytelling | Scoop.it
What makes a documentary compelling? How do you tell your best story?  Join filmmaker Elaine McMillion Sheldon for a tactical, inspiring class on balancing artistry and authenticity in short films.
Covering every stage of her creative process, you'll go behind-the-scenes as she films a video portrait of Brooklyn-based musicians Coyote & Crow.  Bite-sized lessons cover:
storytelling: discovering an
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The Magic and Logic of Powerful Public Speaking: TED Curator Chris Anderson’s Field Guide to Giving a Great Talk

The Magic and Logic of Powerful Public Speaking: TED Curator Chris Anderson’s Field Guide to Giving a Great Talk | Nonprofit Storytelling | Scoop.it
How to master the generous art of inspiration and avoid the pitfalls of attention-hungry manipulation.
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5 Groundbreaking Ways to Tell Stories in the Future of Filmmaking

5 Groundbreaking Ways to Tell Stories in the Future of Filmmaking | Nonprofit Storytelling | Scoop.it
Creators from Tribeca 2016's interactive showcases offer insights from the edge of modern storytelling.
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NYPL Community Oral History Project Transcript Editor

NYPL Community Oral History Project Transcript Editor | Nonprofit Storytelling | Scoop.it
Help The New York Public Library fix computer-generated transcripts of hundreds of NYC stories from the library’s Community Oral History Project.
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